Healthcare Digital Marketing Blog
News, Updates, Case Studies and More
What is AEO and Why Healthcare Brands Need to Start Optimizing for It in 2025
In the ever-evolving landscape of digital marketing, staying on top of emerging trends is essential for maintaining visibility and building brand awareness online. One of the latest shifts in SEO...
Lure Creative: Honored to Be Nominated for Kansas City’s Favorite Web Design Firm
Your Vote Means the World to Us! We are beyond excited and truly honored to be nominated for Kansas City’s Favorite Web Design Firm! As a digital marketing agency in...
Back-to-School Digital Marketing for Pediatricians
As summer draws to a close, pediatricians have a unique opportunity to engage with parents and caregivers during the back-to-school season and National Immunization Awareness Month (NIAM) in August. This...
Third-Party Cookies in Digital Marketing
Google said on Monday, July 22, that third-party cookies will stay on its Chrome browser. It did not say if they would be removed by the end of 2024. This...
Engaging Men in Healthcare: Marketing Strategies for Male Patients
When it comes to healthcare, engaging and attracting male patients can be challenging. Men are often less likely than women to get regular checkups or to seek medical advice. However,...
Spot It Early, Save Lives: Digital Marketing for Skin Cancer Awareness
Skin Cancer Awareness Month occurs every year in May. It is one of the most common types of cancer and is also one of the most preventable and treatable if...
Digital Marketing Strategies for Allergy Specialists
As allergy seasons ebb and flow, so do the needs and concerns of allergy sufferers. This is why it's so important that allergy specialists make sure their marketing strategy adjusts...
SEO Trends for 2024: A Healthcare Marketer’s Guide
With digital marketing consistently evolving, it is crucial for healthcare providers looking to enhance their online presence and attract new patients to stay ahead of SEO trends. So far in...
Lure Creative’s Approach to Digital Marketing for Healthcare
Strategy That Resonates In the ever-expanding digital landscape, the health and wellness industry stands out as a beacon of well-being and vitality. At Lure Creative, our commitment is exclusively geared...
The Vital Role of Marketing Your Urology Practice
Marketing is a critical component of any healthcare practice, and urology is no exception. In today's competitive healthcare landscape, urology practices must recognize the importance of marketing to thrive and...
Marketing Your Business During Christmas
Take Advantage of the Season As the holiday season approaches, businesses find themselves immersed in the festive spirit, and for good reason. The Christmas holiday presents a unique and lucrative...
Unleashing the Power of Visual Content and Storytelling in Marketing
In today's fast-paced digital world, marketing has evolved into a visually driven and emotionally resonant endeavor. Visual content, coupled with compelling storytelling, has emerged as a dynamic duo in capturing...
AI and Marketing
Artificial Intelligence (AI) is becoming an indispensable asset in the field of marketing, transforming the way businesses connect with their audiences and drive growth. What is it? At its core,...
The Crucial Role of User Experience (UX) in Website Design
In today's digital landscape, where first impressions and user satisfaction reign supreme, the significance of User Experience (UX) in website design cannot be overstated. UX goes beyond aesthetics; it's about...
Google Analytics 4: A Comprehensive Guide
Google Analytics 4 (GA4) is the next-generation analytics platform from Google, designed to provide deeper insights into user behavior across various platforms and devices. Whether you're new to analytics or...
Mastering Customer Engagement: Strategies for Meaningful Connections
In the dynamic world of business, establishing and nurturing strong relationships with your target customers is pivotal to success. Engaging with your audience in a meaningful way can lead to...
Is TikTok Right for My Brand?
3 Key Considerations for Utilizing TikTok In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerful platform that holds immense potential for promoting health and wellness businesses....
Why You Should Be Marketing Your Aesthetics Business
Effective Marketing Strategies Win In today's visual-centric world, marketing an aesthetics business can yield a multitude of benefits that extend beyond just attracting clients. The power of aesthetics lies not...
Attract New Patients With Google Ads
Indispensable Advertising with Google Ads Google Ads has become an indispensable tool for businesses looking to boost their online visibility and attract new customers. This is especially true for healthcare...
5 Top Healthcare Marketing Trends in 2023
It’s hard to keep up with the changing landscape in healthcare marketing. It’s a digital world we live in and the pace of progress is both relentless and daunting. It...