The Crucial Role of User Experience (UX) in Website Design
In today's digital landscape, where first impressions and user satisfaction reign supreme, the significance of User Experience (UX) in website design cannot be overstated. UX goes beyond aesthetics; it's about...
Google Analytics 4: A Comprehensive Guide
Google Analytics 4 (GA4) is the next-generation analytics platform from Google, designed to provide deeper insights into user behavior across various platforms and devices. Whether you're new to analytics or...
Mastering Customer Engagement: Strategies for Meaningful Connections
In the dynamic world of business, establishing and nurturing strong relationships with your target customers is pivotal to success. Engaging with your audience in a meaningful way can lead to...
Is TikTok Right for My Brand?
In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerful platform that holds immense potential for promoting health and wellness businesses. If you're seeking a dynamic and...
Why You Should Be Marketing Your Aesthetics Business
In today's visual-centric world, marketing an aesthetics business can yield a multitude of benefits that extend beyond just attracting clients. The power of aesthetics lies not only in enhancing appearances...
Attract New Patients With Google Ads
Google Ads has become an indispensable tool for businesses looking to boost their online visibility and attract new customers. This is especially true for healthcare providers and health and wellness...
5 Top Healthcare Marketing Trends in 2023
It’s hard to keep up with the changing landscape in healthcare marketing. It’s a digital world we live in and the pace of progress is both relentless and daunting. It...
Search Engine Marketing for Healthcare – Don’t Let Short-Term Gains Cloud the Long-Term Picture
So you want more patients and you’ve discovered a great tool to find them - Google Ads. With Google Ads, (paid search, pay-per-click, PPC), whatever you call it, the formula...
Don’t Discount Social Media for Healthcare Marketing
It’s funny when we hear a healthcare client say. “Social isn’t important in my marketing.” You may think because you are in healthcare, a segment that is generally considered more...
Get Found. Be Known. – More Than a Slogan
At Lure Creative, our slogan is - Get Found. Be Known. It’s not just a clever line. It is fundamental to our strategy for our clients. Because we specialize in...
Never Wonder if Your Healthcare Marketing Is Working Again
Wouldn’t it be great if you knew exactly what your marketing dollars were buying? I’m talking about every piece of the marketing puzzle from AdWords to website pop-ups. Results from...
Marketing for Direct Primary Care Providers
Healthcare marketing comes with its own set of specific challenges. Targeting limitations due to privacy issues and insurance coverage complications that affect messaging strategies. The pitfalls of working with new...
Hey Doc, You’re Doing Too Much…Do Less
Do Less GIFfrom Do GIFs We see it all the time. Hardworking doctors who are trying desperately to grow their practices, practically killing themselves and getting nowhere. Sound familiar? If...
Healthcare SEO: Get More Patients to Your Practice Through Organic Search
Are you looking for ways to improve your healthcare SEO? Healthcare SEO is important if you want to attract patients to your practice. We're sure you know that healthcare search...
The Ultimate Guide to Vein Clinic Marketing
Marketing is hard. Running a vein clinic is even harder. At Lure Creative, we specialize in marketing for health and wellness clients including vein clinic marketing. If you feel like...
9 Med Spa Marketing Ideas to Get More Patients
In the med spa industry, whether you’re trying to maintain your current size or grow your business, the one thing you must have is a steady flow of patients. But...
Your #1 Marketing Tool for Gaining New Patients
What tool in your marketing tool belt is your biggest lead generator? Without a doubt, it’s your website. With 86% of prospective patients searching the internet for their healthcare needs,...
In Healthcare Marketing, Size Doesn’t Matter…Growth Does
You may think that your healthcare business, especially if it’s a smaller private practice, isn’t big enough to warrant professional marketing services. We would argue that you’re wrong. We have...
Your Healthcare Marketing Should Speak to These Two Targets
When it comes to healthcare marketing, there are two audiences you must keep in mind. They are completely different. In fact, one of them isn’t even human. We’re talking about...
Healthcare Marketing Plans with Long-Term Results
At Lure, we send monthly reports to our retainer clients so they can see how their marketing dollars are being spent: what marketing activities were performed, what the results were...