Web Design, Marketing & Sales

They've all changed. Have you?

Are you still using "traditional" digital marketing like Social Media, Paid Search and SEO without a cohesive strategy? If so, then you’re nothing but a fish out of water. C'mon, wake up and smell the fresh baked Inbound Marketing. At Lure Creative, your inbound marketing agency and HubSpot partner in Kansas City, we put out the right lures that your best prospects like to bite on. Things like great web design and friendly, helpful information they want and need to make smart decisions. You'll stand out from your competition when you align your marketing strategy with the way people buy today.

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Oh yes, we are a two-headed fish. Certified Inbound Marketers and Website Design Nerds both. We started out building lead generating websites in 2007 and have matured our web development processes like a fine wine. White wine of course, it pairs better with fish. We are a heavy-weight when it comes to understanding websites and what transforms visitors into customers and raving fans! Our award-winning websites are built right here in America, in Overland Park, KS of the Kansas City metro by the Lure Creative Team.

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Swim straight would ya? Mis-aligned marketing and sales means that somewhere along the way, your prospects will jump ship. When your sales teams are involved and give input, you will find that the marketing team can really help by producing the content that helps sales teams "Lure, Catch, Close and Impress" customers. Then your raving fans will refer you over and over. So our closed loop formulas and processes are the secret to winning sales and crushing goals!

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It’s A Big Ocean, Here’s How We Help you

Find Your Way

Paid Content & PPC

What an awesome add-on to your Inbound Marketing Strategy. First, put great content people really want on your website. Then, attract them to your website using a Certified Google Partner like Lure Creative. We’ve been perfecting our paid search (PPC) skills for over 10 years now. We have tracked, recorded and can reproduce the results from our top campaigns and get more decision makers to your website.

Think just anyone can set up an effective Google Adwords Campaign? Not the case, my fine scaly friends. It takes years to get into the details that can make or break the ROI of a paid search campaign. The longer you do it, the better you get. So use our knowledge to make you the “kingfish” of your industry and local market.

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UX & Growth Driven Web Design

Your website starts its path to obsolete the day it launches. As time moves forward, web design evolves, Google changes Algorithms, mobile technology and browsers improve, and people change how they use the web. Is your company evolving also? Then your website should change monthly to keep up with it all instead of building all new every 2-3 years and losing business in between website building projects.

Lure Creative offers UX and Growth Driven Design to help your company’s website from looking like yesterday’s news. Image is everything...and your website is typically where they get their first impression. It starts with a well built website, and then tracking user behavior to redesign pages based on what they like and don’t like. The better their User Experience, the more leads you catch. Believe it!

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Website Design

It’s how we grew our company. Trustworthy advice, creative web designs, and high-performing websites are what you get with Lure Creative. Want proof? Just visit our website portfolio and see for yourself. And yes, we build websites the inbound marketing way to attract, convert, and close visitors.

Lure Creative’s 300+ Point Quality Checklist is a documentation of over 10 years of web design, development, and SEO best practices that ensure you get your money’s worth in online lead generation. Our website’s are the highest ROI that our customer’s can measure where they get daily, weekly and monthly payback in top-shelf leads.

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SEO (Search Engine Optimization)

Yes, SEO is still alive and better than ever. If you’re looking for a volume of backlinks and/or a company who will use black hat “Trickery” to get you to the top of Google overnight, then just keep swimming my friend. Our SEO Specialists are trained in white hat, Google approved practices only. It may take a little longer to arrive in style at the top of page 1 results, but when you do, safe-assured, your site won’t get caught up in the next algorithm change and blackballed off the web.

Lure Creative has made a name in the local Kansas City SEO community and across the U.S. when it comes to top rankings that yield the highest results possible. We have a proven record of performance and a deep knowledge of Google Search. Plus, our home-grown, in-house Google Certified, SEO teams do all the work.

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Inbound Marketing

What is Inbound Marketing you ask? In short, it’s finding out what your ideal prospects want and need and giving it to them. We call that your Lure. However, you don’t always know where they’re at in their Buyer’s Journey. Did they just become aware of a problem that your services will solve? Are they starting to compare their options or is it decision time? At Lure Creative, based in Overland Park, KS, we consider all three phases of the Buyer’s Journey to help fill your sales funnel.

Then our 100% certified inbound marketing teams in Kansas City go to work creating compelling copy, unique content, user-focused website design and images that tease and entice prospects, nurture them into Marketing Qualified Leads (MQLs), and convert them to Sales Qualified Leads (SQLs). We help your business Lure in and close new business every day. So please stop doing what everyone else is doing. Get hooked on Inbound Marketing...WE ARE!

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Email Marketing

When it comes to staying in front of your customers and prospects, email marketing is the most broken part of most company’s marketing strategies. Our Inbound Marketing Team follows our secret sauce recipe to attracting email opens to the website and then catching them with educational and helpful content. Email Marketing is just one of our Lures that reel in a “fresh catch” prospect every day.

Whether you are needing a timely and seasonal campaign or an effective e-newsletter, Lure Creative can do it all. We can help with setting up your email software, loading customer lists, creating templates, and composing a beautiful email. Our email marketing services are best aligned with a powerful Inbound Marketing Strategy.

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Website Branding

Aha! Branding elements, tone and voice are where we separate ourselves from the school of fish out there just swimming around hoping to catch something good. At Lure Creative, our customers come back to us over and over because we have the ability to understand and evolve brands on each and every project. Branding is not just a great User Experience when they get to the website, it’s a way to get the BEST customers who are attracted to your company’s Brand Personality.

We offer Branding Workshops, Logo Design, and Image Makeovers that elevate your image online and offline both. Our Lure Branding Processes help identify the personality traits of your brand and transform them into the right words and images that Attract, Convert, Close and Delight your prospects and customers at the highest levels.

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The LURE Process Guides You Through Marketing & Sales Success

See How It’s Done

Discovery & Research

Sounds long and tedious right? Not with Lure Creative. Step 1 in our process has been streamlined to get what we need and get going. First, we ask for some general metrics, milestones and goals. Our team needs to understand what’s happened and where you need to take your company. Then we have a short Q & A that documents the majority of what we need to know. Doing this preliminary discovery means we can hit your goals faster with a solid marketing strategy.

Onboarding Process

All Aboard! Step 2 in our process is collecting data and information we need to start your web design, or build out your marketing program. We collect logos, branding requirements, company images, charts, graphs, illustrations and account information for social media and online tools. Our team will store this information for quick access in a secured, password-protected environment so we don’t have to keep asking you for it. Plus, we have it just in case you forget.

Team Intro & Kickoff

Lure Creative will assign you to one of our marketing teams that will learn your business, services, products, goals and more. A team leader “Account Manager” will act as your main point of contact. However, you will have access to the entire team during your project. In our Website or Marketing Kickoff Meeting, you are invited to personally meet the team who will be responsible for your success. Our Marketing Teams want to hear your story and tell it through the creative work they do. The results of a good Kickoff Meeting are that our people feel more personally accountable for results when they feel they know you.

Branding Development

Are you growing a business but don’t really have a brand? Our team can help discover your “inner you” and why your customers love you so much. When you re-package that secret sauce into something creative, you’ll start attracting even more great customers that want what you got! We help growing companies identify Core Values, Mission Statements, Brand Promise, Branding Statements, Branding Elements, USPs and more. The results of creating and documenting a good brand, is a more matured look and feel with a defined purpose that naturally draws the right customers to you.

Persona Workshop

To ensure every decision is made on behalf of your best prospects and customers, we perform a 2-hour workshop to identify at least three customer types we call Personas. We work with you and your team to discover the traits of the businesses you love doing business with and love working with you. We find out what their pain points are, why they need your product or services, and what motivates them. By documenting ideal customer personas, it reminds our content writers, designers and marketing of who we are trying to attract.

Website Design + Build

Many inbound marketing agencies dabble in web design or manage website projects, but send the work out to a freelancer or 3rd party vendor. All our work is done custom, in-house and is made right here in good ol’ America! Our WordPress websites or HubSpot websites all go through our 300+ Quality Checklist that keeps us on track to make sure every detail is added without missing elements that make your website perform on search engines, in different browsers, is user friendly and works for a long time. We even have a 2-Year Exclusive Guarantee!

Hubspot Setup + Training

Now that your website is built right, it creates a solid foundation for performing Inbound Marketing. But first, we must integrate the tools that transform your website into a lead and marketing machine. Lure Creative is a HubSpot Certified, Gold Partner that can get your company up and running quickly with an inbound marketing program. Yes, we can set up HubSpot by integrating into your WordPress website also. When we are done, you will have a marketing tool that includes social media posting and monitoring, email marketing, automated lead nurturing, keyword tracking, SEO tools, CRM with all contacts, source tracking and much more.

Inbound Marketing Begins

It’s time for action! Our 100% Inbound Marketing Certified Teams work with you to include your ideas, will brainstorm on new marketing, and will formulate an inbound strategy to meet your goals. Once they have a plan and you approve, it’s time to get to work. Our teams will work in a 2-week “Sprint” to execute all the work for either a month or quarterly marketing plan. This requires very little of your time, but we do need your experience to make it all work. Our customers are a vital part of our success and we treat them as one of our core team members.

Add-On Search Marketing

Although not required to work with Lure Marketing, we highly recommend adding a search-marketing program alongside inbound marketing to act as a traffic builder. Many of our customers use TV, Radio, and even Direct Mail to help drive traffic to the website where our Inbound Program converts them into leads. At Lure, our Google Adwords Certified Specialists can setup and manage a paid search campaign that brings you qualified leads that need your products and services now! This is also a great option for short term leads as your Inbound Marketing program is building momentum.

Sales & CRM Integration

Do you already use Salesforce or Pipedrive? Or maybe you want to use HubSpot’s Free CRM tools. At Lure, we can help integrate a CRM program into HubSpot to create a full-circle, closed loop-marketing program. This means we can track what marketing campaigns produced the best leads with the highest closing percentage and revenue. Our sales team is Inbound Sales Certified and trained to help your sales team with HubSpot’s CRM and with learning best practices for your new Inbound Sales Program.

Results Tracking

We track more than traffic and clicks! We track web form submissions, integrate call tracking and recording, and can apply heat maps and recording to your website so that we know absolutely everything about your visitors. We learn how they use your website and what Lures works best for them. We measure these results against your goals and our marketing team tracks those goals each day, week and month. The longer we work with your company, the more data we can use to build out a smart, data-driven marketing program that is self-improving.

Persona Experience Design

What good is data and tracking without a system to improve your website and marketing from what we learn? So we developed our own method of Growth Driven Design called Persona Experience Design. This is a process in which we make ongoing improvements to your website to help give your target personas more of what they like and want. With this service, you are assigned a UX web designer who is Growth Driven Design Certified to lead you through the process and make the recommendations that will keep converting visitors to leads at the highest rates. This method has proven to produce 20% more lead results than our typical “Design, Build and Hang” websites that do not evolve after the launch.

Your Local Kansas City-Based
Website Design Agency

Doing Business Coast to Coast Since 2007

As our good friend, Ferris Bueller, told us back in 1986, “Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it.” Life does move pretty fast, and life online moves at the speed of light. Imagine what he’d say about today’s world with its total technology takeover and dizzying digital developments. Life is moving faster than ever and if you’re a company who wants to stay ahead of the curve, you need a marketing agency that knows how to do that. That’s where the Kansas City website design company, Lure Creative, comes in. While our home office is in Overland Park, KS (and we’re a Royals lovin’, Chiefs cheerin’, BBQ eatin’ bunch) we create killer websites for companies large and small all over the nation.

KC Website Design Company with a Performance Guarantee

Yes, we’re so confident we can get you more leads, we offer an exclusive website guarantee. Our websites are built to perform or your money back! You see, we specialize in both websites and inbound marketing in Kansas City. So when our KC web developers build your new website, it has the right combination of branding, sales capability, speed, marketing strategy, Kansas City search engine optimization (SEO), social media integration, and much more! Plus with our custom websites, here are three things the other website design companies won’t put in writing…

You own your website code and can take it anywhere.
We listen to your needs first & build the website that delivers.
You can always reach someone on our team to take care of you.

Developing Smarter Websites in Kansas City

A website should be an ever growing, ever-improving entity to keep up with the fast changes of search engines, consumers, and your company as well. At Lure Creative, we like to work smarter, not harder. So how do you keep your website design up to date when the digital world changes so quickly? It’s called growth-driven design. Typically, you build a new website and all the while it’s being built, the clock is ticking and it’s becoming more out of date with every day. By the time it launches it’s 3 - 6 months behind already.

Kansas City Web Developers with Inbound Marketing Chops

As an experienced HubSpot agency, and a Kansas City inbound advertising service, we have a team of inbound-certified experts who know how to create content that “lures” in the right target. They will be happy to exchange their contact info (name, email address, phone number, etc.) for valuable content like Ebooks, infographics, guides, checklists, white papers, etc. that educate, inform, and excite them. Now, you not only have a contact, but a contact who is interested in your particular service or product. Plus, unlike traditional advertising (TV, radio, print) your marketing dollars work 24/7/365. Your inbound marketing content lives on the internet just waiting for your audience to search for solutions your company offers. Your marketing pieces actually increase in value the longer they are out there, increasing your lead generation as well as your website design performance. How many times have you invested in marketing that had compounding results?

KC’s Most Agile Web Design Company

Lure Creative is Kansas City’s premier website design and SEO agency. What makes us different? We practice agile marketing. It’s time to change the way you think about your website marketing strategy and execution. Search engines, technology, software, and the way people use the web are changing so fast that ideas planned a year in advance, or even each quarter, are often less effective when they are finally implemented. Agile marketing allows you to create your marketing strategy as close to “real time” as possible. This keeps you ahead of your competition, helps you gain new leads, and grow your business faster.

At Lure Creative, our Overland Park web design and marketing teams and clients focus month by month on what the best, most creative ideas and options are for reaching your goals year round. You’ll never get stale, outdated advice. Agile marketing ensures that your marketing efforts stay fresh and effective.

You Only Need to Go as Far as Overland Park for the Advantages of Growth-Driven Design

With growth-driven design, we deploy a great looking, fresh “foundation website” and use existing content or minor updates to get the site up fast. Then, we can be progressive and strategic about the remaining buildout, making your pages, copy, and other features of your website the most effective without wasting precious time waiting for the new website to be finished. So plan for growth-driven design with a monthly budget and watch your site stay relevant and up to date while spending your time and money on the parts of your website that your customer cares about the most. Growth-driven design is a better approach than traditional Kansas City web design that takes longer to launch, costs more money, and may not give you the look and feel you desire.

If you’re interested in learning more about website design Or marketing Services, give us a call. We’ll help you navigate the ever-changing waters of the digital marketing sea.