PPC + Google Ads

Apply the #1 online strategy that successful companies today are using to generate qualified leads for their sales teams. Here at Lure Creative, we take a holistic approach to lead generation.

Kansas City PPC Management & Search Marketing

Buying Ads on Google goes by many names, PPC management, paid search marketing, search ads, Google AdWords, SEM, and more! They all reference the same strategy though, buying ads on a pay-per-click basis for searches relevant to services or products that your business offers or sells.

PPC Marketing on Google is one of the most effective ways to market a local business, industry service, or product online. It was the main reason Google is a $100+ Billion in revenue company with a north of a trillion-dollar market cap. Simply put, Google Ads work, and as long as what your business offers is searchable online, it is a serious online marketing method you should consider. This is the main reason we offer local Google Ads Marketing and PPC Management in Kansas City.

KC’s Top-Rated Google Ads Managers & PPC Pros

Inbound marketing, Blogging, UX Website Design, Social Media, Search Engine Optimization, and of course, Paid Search Advertising in the form of Google Ads, aka PPC, are all crucial components to a successful online marketing strategy. This is why we look at each account and evaluate where Paid Search fits into your long term lead strategy.

Through years of paid search experience and training doing Kansas City PPC management and optimizing Google Ads campaigns, we have developed a 4 step methodology to generate effective results on Google. This battle-hardened process is comprised of 4 parts: Pre-Launch, Set-Up, Launch, & Optimization.

We custom fit a paid search solution based on your company’s objectives and monthly Google Ads budget. We offer solutions in all shapes and sizes including Search Campaigns, Display Campaigns, Shopping Campaigns, Video Campaigns, Remarketing Campaigns, or a combination of them all. Other solutions often include: Social Media Advertising, Facebook, Youtube, etc…

Our Process

Step 1

Pre-Launch

Consultation With Dedicated SEM Manager & AdWords Consultant

  • Meet & Greet
  • Identification of Overall Business Goals
  • Target Product/ Service Selection
  • Establish Budget
  • Establish Time Frame

Landing Page Selection & Analysis

Preliminary Keyword Analysis

Preliminary Competition Analysis

Contract

Step 2

Set-Up

Account Set-Up

  • Custom Settings & Geo-Targeting

Deep Keyword Analysis

Campaign, AdGroup Set-up

Keyword Match Type Selection (Broad, Broad Modified, Phrase, Exact & Negative)

Conversion Tracking Set-up

  • Website Forms
  • Call From Ads
  • Ad Phone Extensions

Ad Creation

Step 3

Launch

Account, Campaign, AdGroup, Keyword, & Ad Setting Re-Check.

Campaign launched live in Google, Yahoo!, Bing, YouTube and Facebook. (or any combination).

Step 4

Optimization

PPC Campaign Optimization

Bid Management to ensure ROAS & ROI

Daily, weekly, and monthly spending goals and caps

Keyword optimization Including:

  • Quality Score
  • Negative Keywords
  • Additional Search Terms

A/B Split-Testing

Audience/Demographic Targeting and Bid Adjustments

Performance & Conversions Email Reporting (Monthly)

Complete Phone & Email Support With Your Dedicated Paid Search Specialist


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We'd Love to Help You Achieve Your Marketing Goals.

If you’re looking for a partner to fuel growth for your company then you’re in the right place. Drop us a line, we’d love to talk.

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