PPC & Google Ads Management

Kansas City Paid Search Marketing Experts

Apply the #1 online strategy that successful companies today are using to generate qualified leads for their sales teams. Here at Lure Creative, we take a holistic approach to lead generation. Inbound marketing, Blogging, UX Website Design, Social Media, Search Engine Optimization, and of course, Paid Search Advertising in the form of Google Ads, aka PPC, are all crucial components to a successful online marketing strategy. This is why we look at each account and evaluate where Paid Search fits into your long term lead strategy.

KC’s Top-Rated Google Ads Managers & PPC Pros

Through years of paid search experience and training doing Kansas City PPC management and optimizing Google Ads campaigns, we have developed a 4 step methodology to generate effective results on Google. This battle-hardened process is comprised of 4 parts: Pre-Launch, Set-Up, Launch, & Optimization.

We custom fit a paid search solution based on your company’s objectives and monthly Google Ads budget. We offer solutions in all shapes and sizes including Search Campaigns, Display Campaigns, Shopping Campaigns, Video Campaigns, Remarketing Campaigns, or a combination of them all. Other solutions often include: Social Media Advertising, Facebook, Youtube, etc…

Our Process

Step 1


Consultation With Dedicated SEM Manager & AdWords Consultant

  • Meet & Greet
  • Identification of Overall Business Goals
  • Target Product/ Service Selection
  • Establish Budget
  • Establish Time Frame

Landing Page Selection & Analysis

Preliminary Keyword Analysis

Preliminary Competition Analysis


Step 2


Account Set-Up

  • Custom Settings & Geo-Targeting

Deep Keyword Analysis

Campaign, AdGroup Set-up

Keyword Match Type Selection (Broad, Broad Modified, Phrase, Exact & Negative)

Conversion Tracking Set-up

  • Website Forms
  • Call From Ads
  • Ad Phone Extensions

Ad Creation

Step 3


Account, Campaign, AdGroup, Keyword, & Ad Setting Re-Check.

Campaign launched live in Google, Yahoo!, Bing, YouTube and Facebook. (or any combination).

Step 4


PPC Campaign Optimization

Bid Management to ensure ROAS & ROI

Daily, weekly, and monthly spending goals and caps

Keyword optimization Including:

  • Quality Score
  • Negative Keywords
  • Additional Search Terms

A/B Split-Testing

Audience/Demographic Targeting and Bid Adjustments

Performance & Conversions Email Reporting (Monthly)

Complete Phone & Email Support With Your Dedicated Paid Search Specialist

Let's Get Started

Drop us a line,
we’d love to talk.

If you’re looking for a partner to fuel growth for your company then you’re in the right place. Drop us a line, we’d love to talk.