Kansas City PPC Management & Search Marketing
Buying Ads on Google goes by many names, PPC management, paid search marketing, search ads, Google AdWords, SEM, and more! They all reference the same strategy though, buying ads on a pay-per-click basis for searches relevant to services or products that your business offers or sells.
PPC Marketing on Google is one of the most effective ways to market a local business, industry service, or product online. It was the main reason Google is a $100+ Billion in revenue company with a north of a trillion-dollar market cap. Simply put, Google Ads work, and as long as what your business offers is searchable online, it is a serious online marketing method you should consider. This is the main reason we offer local Google Ads Marketing and PPC Management in Kansas City.
KC’s Top-Rated Google Ads Managers & PPC Pros
Inbound marketing, Blogging, UX Website Design, Social Media, Search Engine Optimization, and of course, Paid Search Advertising in the form of Google Ads, aka PPC, are all crucial components to a successful online marketing strategy. This is why we look at each account and evaluate where Paid Search fits into your long term lead strategy.
Through years of paid search experience and training doing Kansas City PPC management and optimizing Google Ads campaigns, we have developed a 4 step methodology to generate effective results on Google. This battle-hardened process is comprised of 4 parts: Pre-Launch, Set-Up, Launch, & Optimization.
We custom fit a paid search solution based on your company’s objectives and monthly Google Ads budget. We offer solutions in all shapes and sizes including Search Campaigns, Display Campaigns, Shopping Campaigns, Video Campaigns, Remarketing Campaigns, or a combination of them all. Other solutions often include: Social Media Advertising, Facebook, Youtube, etc…
Our Process
Pre-Launch
Consultation With Dedicated SEM Manager & AdWords Consultant
- Meet & Greet
- Identification of Overall Business Goals
- Target Product/ Service Selection
- Establish Budget
- Establish Time Frame
Landing Page Selection & Analysis
Preliminary Keyword Analysis
Preliminary Competition Analysis
Contract
Set-Up
Account Set-Up
- Custom Settings & Geo-Targeting
Deep Keyword Analysis
Campaign, AdGroup Set-up
Keyword Match Type Selection (Broad, Broad Modified, Phrase, Exact & Negative)
Conversion Tracking Set-up
- Website Forms
- Call From Ads
- Ad Phone Extensions
Ad Creation
Launch
Account, Campaign, AdGroup, Keyword, & Ad Setting Re-Check.
Campaign launched live in Google, Yahoo!, Bing, YouTube and Facebook. (or any combination).
Optimization
PPC Campaign Optimization
Bid Management to ensure ROAS & ROI
Daily, weekly, and monthly spending goals and caps
Keyword optimization Including:
- Quality Score
- Negative Keywords
- Additional Search Terms
A/B Split-Testing
Audience/Demographic Targeting and Bid Adjustments
Performance & Conversions Email Reporting (Monthly)
Complete Phone & Email Support With Your Dedicated Paid Search Specialist
About Lure Creative- The Paid Search Marketing & Google Ads Experts in Kansas City
Lure Creative, based in Johnson County, Kansas, is an award-winning, full-service traditional and digital marketing agency. Our motto is simple… We help businesses Get Found and Be Known! We follow an inbound marketing methodology that helps potential customers find your company and want to engage with your company. We are experts in Kansas City Google Ads management and digital marketing, as well as producing leads and our solutions are all designed to connect and inspire people to choose you!
Our local Kansas City team has over 70+ years of combined marketing experience. This vast experience has shown us what works and what doesn’t work. It allows us to always be able to successfully adapt to the unique marketing challenges that our clients face. When it comes to producing results in marketing, experience matters, and our team has the experience, especially for online marketing and PPC management in Kansas City.