Apply the #1 online strategy that successful companies today are using to generate qualified leads for their sales teams. Here at Lure Creative, we take a holistic approach to lead generation. Inbound marketing, Blogging, UX Website Design, Social Media, Search Engine Optimization, and of course, Paid Search Advertising in the form of Google Ads, aka PPC, are all crucial components to a successful online marketing strategy. This is why we look at each account and evaluate where Paid Search fits into your long term lead strategy.
KC’s Top-Rated Google Ads Managers & PPC Pros
Through years of paid search experience and training doing Kansas City PPC management and optimizing Google Ads campaigns, we have developed a 4 step methodology to generate effective results on Google. This battle-hardened process is comprised of 4 parts: Pre-Launch, Set-Up, Launch, & Optimization.
We custom fit a paid search solution based on your company’s objectives and monthly Google Ads budget. We offer solutions in all shapes and sizes including Search Campaigns, Display Campaigns, Shopping Campaigns, Video Campaigns, Remarketing Campaigns, or a combination of them all. Other solutions often include: Social Media Advertising, Facebook, Youtube, etc…
Consultation With Dedicated SEM Manager & AdWords Consultant
- Meet & Greet
- Identification of Overall Business Goals
- Target Product/ Service Selection
- Establish Budget
- Establish Time Frame
Landing Page Selection & Analysis
Preliminary Keyword Analysis
Preliminary Competition Analysis
- Custom Settings & Geo-Targeting
Deep Keyword Analysis
Campaign, AdGroup Set-up
Keyword Match Type Selection (Broad, Broad Modified, Phrase, Exact & Negative)
Conversion Tracking Set-up
- Website Forms
- Call From Ads
- Ad Phone Extensions
Account, Campaign, AdGroup, Keyword, & Ad Setting Re-Check.
Campaign launched live in Google, Yahoo!, Bing, YouTube and Facebook. (or any combination).
PPC Campaign Optimization
Bid Management to ensure ROAS & ROI
Daily, weekly, and monthly spending goals and caps
Keyword optimization Including:
- Quality Score
- Negative Keywords
- Additional Search Terms
Audience/Demographic Targeting and Bid Adjustments
Performance & Conversions Email Reporting (Monthly)
Complete Phone & Email Support With Your Dedicated Paid Search Specialist