Don’t Try to Appeal to Everyone With Your Business
“When you try to be everything to everybody, you try to go for the broadest range of product features and services in an attempt to make everyone happy. It may feel as though it’s reducing risk and keeping options open, but it’s typically more harmful than helpful.
Instead of striving for mass appeal, concentrate on doing and offering the things that you truly can do better than your competitors. Identify your competitive advantages and make those the core of your advertising efforts. Think of it this way: Your goal is to be the best available at one or two things, not just average on a bunch of things. You must give people a compelling reason to choose you over your competitors.”
If you need help with your brand message, defining your target audience, building a great website, or creating an SEO strategy, contact Lure Creative and we’ll be happy to share our insight and expertise!
