Running a small business in the Kansas City metro is no small feat—between juggling operations, customers, and the constant stream of “you should be on this platform” advice, marketing can easily slide to the back burner.
Lure Creative digital marketing has worked with local healthcare practices, home service companies, and small business owners across Overland Park and Leawood, KS, who have one thing in common: They’re trying to do everything right online, but the digital world keeps changing the rules.
After seeing hundreds of campaigns and countless websites, we’ve noticed a few consistent patterns; mistakes that quietly limit growth but are completely fixable. Let’s walk you through what we see as a local digital marketing agency, the most common ones (and what to do instead).
Build Brand Awareness With Trust, Not Followers
One of the first things we hear from new clients is, “We need more followers.”
But here’s the truth: Followers don’t pay the bills, engaged audiences do.
We worked with a local med spa that had thousands of social media followers but very few comments or clicks. Once we shifted focus from flashy posts to educational, real-life organic imagery content, like before-and-after stories and local staff spotlights; their engagement rate tripled, and inquiries followed.
What we would recommend to “Get Found and Be Known” on social media: Instead of counting followers, start conversations!Share local success stories.
- Share organic original content like a photo of your team.
- Ask for feedback on your products, services.
- Ask questions to your followers on your social post.
Your next loyal customer might be the one who comments—not just scrolls. Get in touch with Lure Creative today to learn more about social media services for your business!
Ignoring Your Business’s Presence Across The Web
If your business doesn’t appear when someone searches “near me”, you’re missing real leads.
We once helped a home service company in Lenexa who thought their ads weren’t working, but the real problem was that Google didn’t even know where they were.
What we recommended to assist this client to Get Found and Be Known through Search Engine Optimization (SEO). The Lure Creative team immediately did an internal audit on their business. We found that their address was listed differently across multiple directories, and their Google Business Profile hadn’t been updated in months. After fixing those basics, like consistent Name, Address, and Phone number (N.A.P.), new photos, and locally optimized keywords, their calls doubled within six weeks.
Local SEO isn’t about budgets; it’s about consistency and clarity. It’s about a solid local strategy. Make sure your business details match everywhere, and sprinkle in phrases like “serving the Kansas City metro” naturally on your site. Learn how we can help your business Get Found and Be Known online; contact Lure Creative today!
Using Paid Media to Direct Users to Your Homepage
Here’s a quick experiment: Click one of your own ads and see where it lands. If it goes to your homepage, that’s a red flag for most clients. We recently audited a campaign for a local dental office running Google Ads for teeth whitening. Their ad led to their homepage, which talked about everything they offered: Implants, cleanings, cosmetic dentistry, you name it. However, visitors had to hunt for whitening details, and most bounced from the website.
What we recommended to assist this client to Get Found and Be Known through PPC & Google Ads: When we built a dedicated landing page just for teeth whitening—with one simple form and a single CTA—their conversion rate shot up by 42%.
Don’t make people dig; if your ad promotes one thing, your landing page should do the same. Learn how to make a streamlined funnel using paid media from Lure Creative today!
Don’t Ignore The Data
We get it—analytics can feel like alphabet soup: CTRs, bounce rates, CPCs. But behind those acronyms are simple truths about what’s working and what’s not. A Kansas City roofing company we worked with thought their Facebook ads weren’t performing. They came to us looking for solutions because internally they did everything ChatGPT told them to get started. Internally, they thought they could do this… but then the forms weren’t coming in. The phone wasn’t ringing as much compared to their competitors, so they came to Lure Creative looking for digital marketing solutions!
What we found out with our own internal audit to assist this client to Get Found and Be Known with social media ads: It turns out, their ads were doing great—but their contact form was broken on mobile. Without checking analytics and click paths, they never would’ve known. A tool like ChatGPT can give you insights, but you still need marketers to assist your business needs. Connect with Lure Creative today!
We joke now: “I can look up on ChatGPT how to do roofing, but I should probably trust my local roofing contractor.”
Needless to say, they got the idea and now we do all their local digital marketing! Set aside one morning a month to check your Google Analytics or Meta insights. Watch where people drop off, and tweak from there.
Trying to Do Everything and Be Everywhere All at Once
Social media. SEO. Paid ads. Email marketing. Video content. If this list makes you tired—you’re not alone. We’ve seen local businesses stretch themselves thin trying to be on every platform, chasing every trend. But what actually works is focus.
One of our favorite KC clients started with just one goal: Improve website conversions. We built them a streamlined digital strategy around that single goal, and once it worked, then we expanded. That’s how you scale sustainably: Start small, start strong. Pick one channel, measure success, then add the next piece.
Lure Creative is passionate about helping our local businesses grow to Get Found and Be Known, and are confident in the industries we serve to find the solution to your digital marketing needs.
Make Connections With Authentic Organic Content
At the end of the day, digital marketing isn’t about algorithms, it’s about connection. Show your customer base, your process, your story. Your authenticity is what helps your businesses stand out in the area and it’s something no big-box competitor can copy.
We’re proud to be locally-owned and operated; it’s what makes us passionate about what we do. Get in touch with Lure Creative today to learn how we can help you Get Found and Be Known!
Frequently Asked Questions for Small Business Marketing
How can I improve local SEO if I’m based in Lenexa or Overland Park?
Keep your business info consistent everywhere (Google, Yelp, Facebook), add local content to your website, and ask happy customers to leave reviews.
How often should I post on social media?
2–3 quality posts a week are plenty. Focus on real photos, short videos, and topics your audience cares about.
Do I need paid ads to grow?
Not always — but they can accelerate visibility, especially for time-sensitive promotions or seasonal services.
How do I know if my website is performing well?
Track form fills, clicks, and calls. If people visit but don’t act, it’s time to adjust layout, messaging, or CTAs.
What’s the best way to get started?
Start with an honest conversation about what’s working — and what isn’t. Contact Lure Creative today for a consultation!
