Differentiate Your Paid Strategy to Stand Out and Succeed
“Have you ever heard someone say ‘You can count on our terrible customer service’? Of course not. No one would say that. But the flip side of that is that everyone says they have great customer service. It has become white noise to consumers. If you’re going to use it, at least give it some teeth. For instance, if you’ve won the Angie’s List Super Service Award three years in a row, don’t say you have great customer service, back up your accolades! Even adding that you have 24-hour service or something else they didn’t know makes your ad more valuable than just running your name and logo.
Give people a reason to choose you. Take a look at your ads and ask if they’re telling anyone anything they didn’t already know about your business. If you sound like everybody else in your industry, take the time to figure out why you’re different/better and focus your ads on that.”
Should you need marketing help, contact Lure Creative and we will be happy to share our expertise to help your business Get Found and Be Known!
