Be Aware of Your Business’s Target Market
“When Lure Creative is tasked with creating content, our first question is: ‘Who am I talking to?’ Knowing the audience dictates the content. Surprisingly, we find many businesses are unaware of what their target audience is. If your answer is everybody, you’ve got some work to do!
And if you’re thinking because you aren’t running any ads that you don’t need a marketing budget, you need to think again. The single most important piece of your healthcare marketing strategy is your website. You need a website that will attract, engage and most importantly, convert visitors to patients. If you don’t know your target audience, you can’t design your website to answer their questions. Take the time to define your target audience. Make this year the year you make your marketing dollars work smarter and harder.
A user-friendly website and search engine optimization that targets the right audience will bring you new patients. So…who is that audience?”
If you need help defining your target audience, building a great website, or creating an SEO strategy, contact Lure Creative and we will be happy to share our insight and expertise to help your business Get Found and Be Known!
