Does Your Brand Pass The Brand Litmus Test?
“Many brand messages talk about their benefits, services, and ‘differences’, but ultimately they’re not differentiating themselves at all. For instance, how many times do you hear about family-owned business, local company, or great customer service? If that’s what you’re hanging your hat on, you won’t pass the test. Try it. Simply take your ad, replace your name/logo with your competitor, and if all the information rings true, you’ve failed. You are saying the same thing your competition is saying and not giving any compelling reason for someone to choose your company over theirs. If you’re paying for an ad of any kind, don’t settle for just getting your name out there…make it mean something! Don’t waste the opportunity to tell someone something they didn’t already know about you. They’re your marketing dollars – use them wisely. Does your brand pass the BLT?”
We hope this helps you in your quest to grow your business. Should you need marketing help with branding or lead volume, contact Lure Creative and we will be happy to share our insight and expertise to help your business Get Found and Be Known!
