Agape Construction
Building Digital Foundations for Growth for a Home Remodeling, New Home Construction, Handyman Services & Interior Design Company
By implementing a data-driven strategy across Google Ads, comprehensive SEO, and robust Google My Business optimization, Lure Creative successfully transformed Agape Construction’s digital presence. The dramatic increases in conversions, clicks, and user engagement, coupled with improved cost efficiency, clearly demonstrate our ability to drive significant growth and lead generation for skilled trades businesses. Agape Construction is now well-positioned to capture a larger share of the market for their remodeling, new home, and handyman services.
Results:
4460%
INCREASE IN GOOGLE ADS CONVERSIONS724%
INCREASE IN PAID SEARCH SESSIONS262%
INCREASE IN AVERAGE MONTHLY ORGANIC SEARCHES369%
INCREASE IN HOMEPAGE IMPRESSIONS
Challenge
Agape Construction, a versatile construction company specializing in home remodeling, new home builds, handyman services, and interior design, aimed to significantly increase its brand awareness and generate a higher volume of qualified leads across its diverse service offerings. They needed a robust digital marketing strategy to stand out in a competitive market and connect with homeowners seeking their expertise.
The Lure Creative Solution
Lure Creative implemented a targeted and integrated digital marketing strategy for Agape Construction, focusing on high-impact channels to drive both immediate conversions and long-term organic growth:
- Google Ads Management: We optimized campaigns to maximize visibility for high-intent searches related to remodeling, new homes, and handyman services, driving efficient conversions.
- Search Engine Optimization (SEO): Our SEO efforts focused on improving organic rankings for key service areas, ensuring Agape Construction appeared prominently in relevant search results.
- Google My Business (GMB) Management: We actively managed and optimized their GMB profile to enhance local search visibility, drive direct interactions, and funnel local leads.
The Results: Constructing a Foundation for Digital Success
Lure Creative’s strategic approach delivered exceptional growth and efficiency for Agape Construction, demonstrating a powerful return on their digital marketing investment.
Google Ads Performance
Our Google Ads campaigns achieved remarkable year-over-year improvements in both volume and cost-efficiency:
18.2K%
INCREASE IN CLICKS (23.2K)4460%
INCREASE IN CONVERSIONS (5.03K)2.78
COST PER CONVERSION (-$20.47 decrease vs. last year, indicating improved efficiency)14K
COST (a modest +$640 increase vs. last year, for exponentially higher results)118K
IMPRESSIONS (+35K increase vs. last year)20%
CLICK-THROUGH RATE (+13.64% increase vs. last year)23.2K
INTERACTIONS (+17.1K increase vs. last year)20%
INTERACTION RATE (+12.32% increase vs. last year)Google Analytics: User Engagement & Traffic Acquisition
Agape Construction’s website experienced a surge in user engagement and overall traffic, driven by our multi-channel strategy:
108%
INCREASE IN ACTIVE USERS (54K)107%
INCREASE IN NEW USERS (54K)New Users by Channel:
718%
INCREASE IN PAID SEARCH USERS (26K)47%
INCREASE IN ORGANIC SOCIAL USERS (5.2K)13K
PAID SOCIAL USERS29%
INCREASE IN ORGANIC SEARCH USERS (5.3K)Sessions by Channel:
549%
INCREASE IN PAID SEARCH SESSIONS (26K)42%
INCREASE IN ORGANIC SOCIAL SESSIONS (6.1K)14K
PAID SOCIAL SESSIONS47%
INCREASE IN ORGANIC SEARCH SESSIONS (7.8K)Our SEO efforts significantly boosted organic visibility for key service areas:
Top Organic Google Search Impressions by Landing Page:
133%
INCREASE IN REMODELS PAGE IMPRESSIONS (489K)369%
INCREASE IN HOMEPAGE IMPRESSIONS (345K)206%
INCREASE IN PELLA WINDOWS PAGE IMPRESSIONS (126K)6524%
INCREASE IN PROJECT PORTFOLIO PAGE IMPRESSIONS (126K)Top Organic Google Search Clicks by Query:
179%
INCREASE IN “agape construction” CLICKS (995)1425%
INCREASE IN “meramec highlands resort” CLICKS (61)Overall traffic sources showed strong positive trends:
724%
INCREASE IN PAID SEARCH SESSIONS (from 3,166 to 26,098)30%
INCREASE IN ORGANIC SEARCH SESSIONS (from 4,124 to 5,363)Google My Business (GMB) Performance
Our GMB optimization efforts led to substantial increases in local engagement and direct actions, crucial for a local service business:
1886
TOTAL BUSINESS PROFILE INTERACTIONS32%
INCREASE IN AVERAGE MONTHLY INTERACTIONS (358)10,298
TOTAL BUSINESS PROFILE VIEWS48%
INCREASE IN AVERAGE MONTHLY VIEWS (1,942)3136
ORGANIC SEARCHES THAT BROUGHT UP PROFILE262%
INCREASE IN AVERAGE MONTHLY ORGANIC SEARCHES (615)279
CALLS FROM BUSINESS PROFILE97%
INCREASE IN AVERAGE MONTHLY CALLS (59)443
DIRECTIONS REQUESTS16%
INCREASE IN AVERAGE MONTHLY DIRECTIONS (72)1164
WEBSITE CLICKS FROM GMB22%
INCREASE IN AVERAGE MONTHLY WEBSITE CLICKS (180)
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65%
Increase in Website Clicks
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Increase in Engagement Time
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Increase in Conversions
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Website Users
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