Top Notch Heating, Cooling & Plumbing
Utilizing Visibility for Increased Service Bookings
See how an integrated digital marketing strategy across SEO, paid search, paid social, content, social media, Google Business Profile optimization, and conversion strategy helped Top Notch Heating, Cooling & Plumbing increase website traffic, generate more leads, and more than double online bookings year-over-year. Get in touch with Lure Creative today to learn how to improve visibility for your skilled trade business.
Results
(July 2026 vs. July 2025):
51%
INCREASE IN TOTAL CONVERSIONS335 conversions, up 113 year-over-year
112%
INCREASE IN BOOKED APPOINTMENTS180 bookings, up from 85
48%
INCREASE IN WEBSITE SESSIONS8,107 sessions, up from 5,493
93%
INCREASE IN GOOGLE BUSINESS PROFILE IMPRESSIONS2,721 impressions, up from 1,411
Lure Creative + Top Notch Heating, Cooling & Plumbing
For a skilled-trade company serving a competitive Kansas City market, simply generating more website traffic isn’t enough. Top Notch Heating, Cooling & Plumbing needs visibility when homeowners are actively searching services, and then make it easy for those potential customers to take the next step.
The goal of the marketing strategy is to connect the dots across the customer journey: build awareness, increase local and search visibility, attract qualified website visitors, and turn that traffic into phone calls, inquiries, and booked service appointments.
Lure Creative’s Solutions for Visibility in Kansas City
Lure Creative developed an integrated digital strategy designed to support Top Notch Heating, Cooling & Plumbing across multiple stages of the customer journey.
Search Engine Optimization (SEO)
Lure Creative’s SEO strategy focuses on strengthening visibility for Top Notch Heating, Cooling & Plumbing’s core HVAC and plumbing services while expanding its presence throughout the Kansas City metro.
This includes optimizing core service pages, building geographically targeted service-area content, improving internal linking, monitoring keyword movement, strengthening technical SEO, and developing educational content around the questions homeowners are actively searching.
By July 2026, 94 tracked keywords ranked in the #1 position, 126 ranked in the Top 3, and 487 ranked on Page 1. All three categories improved from June. Give Lure Creative a call today to learn more about SEO services for skilled trade businesses in Kansas City.
94
KEYWORDS RANKED IN #1 POSITION126
KEYWORDS RANKED IN TOP 3487
KEYWORDS RANKED ON PAGE 1Content Marketing
Content supports both search visibility and customer education. Top Notch Heating, Cooling & Plumbing’s water heater content has become an especially strong search asset. In July alone, the Water Heater page generated more than 81,000 web search impressions, while cooling-related educational content and local service-area pages continued creating additional opportunities for customers to discover the company.
Google Ads
Paid Search campaigns help Top Notch Heating, Cooling & Plumbing reach customers at the moment they’re actively looking for a service provider.
In July 2026, their search campaigns generated 577 website sessions, up 378 year-over-year, along with 73 key events, up 40 year-over-year. Google Ads also generated 581 clicks and more than 17,000 impressions during the month.
577
WEBSITE SESSIONS GENERATED73
KEY EVENTS GENERATED17,000
IMPRESSIONS GENERATEDMeta Advertising
While Google captures active search demand, Meta helps Top Notch Heating, Cooling & Plumbing build awareness and stay visible before an immediate service need arises.
July’s Meta campaigns generated approximately 261,000 impressions, 172,000 in reach, and 6,887 clicks, helping significantly expand Top Notch Heating, Cooling & Plumbing’s digital visibility. Get in touch with Lure Creative today for more information about reaching your target audience with paid media.
261,000
IMPRESSIONS GENERATED172,000
CAMPAIGN REACH6887
CLICKS GENERATEDSocial Media Marketing
A genuine social media presence keeps Top Notch Heating, Cooling & Plumbing visible and provides another outlet to educate homeowners, promote seasonal services, and reinforce the brand.
In July, Facebook post engagement reached 6,567 interactions, up 5,227 year-over-year, while media views climbed to approximately 272,000.
6567
INTERACTIONS272,000
MEDIA VIEWSGoogle Business Profile & Local SEO/GEO
For an HVAC and plumbing company, visibility in local search can directly influence calls, website visits, directions, and ultimately booked jobs.
Top Notch Heating, Cooling & Plumbing’s Google Business Profile generated 2,721 impressions in July, a 93% year-over-year increase. At the same time, customer reviews grew from 15 to 67, while the average rating improved to 4.96 stars. Give Lure Creative a call for a visibility evaluation specific to your business and service areas today.
2721
IMPRESSIONS IN JULY93%
YEAR-OVER-YEAR INCREASE4.96
AVERAGE RATINGConversion Strategy
Getting found is only half the equation.
Lure Creative also monitors how visitors behave once they reach the website and optimize the paths that move them toward becoming customers, including online booking, phone calls, contact forms, and service-specific calls-to-action.
And that’s where July’s results really stand out.
The Results: More Visibility, More Leads, More Booked Jobs
In July 2026, Top Notch Heating, Cooling & Plumbing generated 8,107 website sessions, an increase of nearly 48% compared to July 2025.
But traffic wasn’t the biggest win, conversions increased 51%, from 222 to 335.
Even more importantly, booked appointments increased from 85 to 180, a 112% year-over-year increase.
Phone link clicks generated another 113 conversions, while contact and footer forms created additional customer inquiries.
That means the strategy isn’t focused on traffic for traffic’s sake.
It’s focused on connecting Top Notch Heating, Cooling & Plumbing with homeowners who need their services, and making it easier for those customers to take action.
48%
INCREASE IN WEBSITE SESSIONS5,493 → 8,107
51%
INCREASE IN CONVERSIONS222 → 335
112%
INCREASE IN BOOKED APPOINTMENTS85 → 180
93%
INCREASE IN GOOGLE BUSINESS PROFILE IMPRESSIONS1,411 → 2,721
Get Found. Be Known. Get More Customers.
For skilled-trade businesses, a successful marketing strategy shouldn’t stop at impressions, clicks, or rankings.
The real goal is more calls, more estimated requests, more booked appointments, and more customers.
Top Notch Heating, Cooling & Plumbing’s July performance demonstrates what can happen when SEO, paid advertising, local search, content, social media, and conversion strategy work together toward that goal.
Ready to turn your marketing into measurable growth? Click or call to get in touch with Lure Creative today.
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