WHP Trainingtowers
Elevating Fire Training Presence for a Firefighter Training Facilities & Equipment Manufacturing Company
By implementing a holistic digital marketing strategy encompassing Google Ads, comprehensive SEO, GMB optimization, and engaging social media content, Lure Creative successfully enhanced WHP Trainingtowers’ online visibility, significantly increased qualified leads, and drove higher engagement across all key digital touchpoints. These results underscore the power of a well-executed, integrated approach in the specialized market of fire training facilities.
Results:
65%
INCREASE IN AVERAGE MONTHLY WEBSITE CLICKS39%
INCREASE IN AVERAGE ENGAGEMENT TIME163%
INCREASE IN HOMEPAGE IMPRESSIONS289%
INCREASE IN PAID SOCIAL SESSIONS(from 2,289 to 8,907)
Challenge
WHP Trainingtowers, a leader in purpose-built fire training structures with over 45 years of construction expertise, sought to expand its digital footprint and connect more effectively with fire service professionals and decision-makers nationwide. While their product quality was unmatched, they needed a cohesive digital strategy to amplify their reach, generate qualified leads, and showcase their specialized offerings across multiple online channels.
The Lure Creative Solution
Lure Creative implemented a comprehensive, integrated digital marketing strategy designed to elevate WHP Trainingtowers’ online presence and drive measurable results. Our approach included:
- Google Ads Management: Launching and optimizing national search and display campaigns to capture high-intent leads.
- Social Media Content & Ads: Developing engaging content and targeted ad campaigns across Facebook, Instagram, and LinkedIn to build brand awareness and drive engagement within the fire service community.
- Search Engine Optimization (SEO): Enhancing organic visibility through on-page and technical SEO, keyword targeting, and content optimization.
- Google My Business (GMB) Management: Optimizing their local presence to improve interactions, calls, and directions.
- Content Marketing: Producing three strategic blog posts per month to establish thought leadership and attract organic traffic.
BEFORE
AFTER
The Results: Powering Growth & Visibility
Lure Creative’s integrated strategy delivered significant, measurable improvements across all digital channels for WHP Trainingtowers:
Google My Business (GMB) Performance
Our GMB optimization efforts led to a substantial increase in local engagement and direct actions:
729
TOTAL BUSINESS PROFILE INTERACTIONS59%
INCREASE IN AVERAGE MONTHLY INTERACTIONS56
CALLS350%
INCREASE IN AVERAGE MONTHLY CALLS354
DIRECTIONS REQUESTS45%
INCREASE IN AVERAGE MONTHLY DIRECTIONS309
WEBSITE CLICKS FROM GMB65%
INCREASE IN AVERAGE MONTHLY WEBSITE CLICKSGoogle Ads Performance
Our targeted Google Ads campaigns quickly began generating high-quality leads and increasing brand visibility:
68
LEADS GENERATED5.22%
INTERACTION RATE(+2.65% increase)
204K
IMPRESSIONS(+178K increase)
4240
CLICKS(+2.36K increase)
14.7K
COST (a -$1.45K decrease from previous year, demonstrating improved cost efficiency)3.36
AVERAGE CPCWebsite & Organic Search Performance (Google Analytics)
Overall website engagement and organic search presence saw significant boosts:
28K
ACTIVE USERS(10.3% increase)
27K
NEW USERS(7.8% increase)
39%
INCREASE IN AVERAGE ENGAGEMENT TIME(1 minute 3 seconds)
152K
EVENT COUNTOur SEO strategy drove strong organic visibility, particularly for key service pages:
Top Organic Google Search Impressions by Landing Page:
163%
INCREASE IN HOMEPAGE IMPRESSIONS236%
INCREASE IN BURN ROOMS PAGE IMPRESSIONS213%
INCREASE IN MODULAR TOWERS PAGE IMPRESSIONSTop Organic Google Search Clicks by Query:
99%
INCREASE IN “whp training towers” CLICKS133%
INCREASE IN “hazmat training props” CLICKSSocial Media Performance (Paid & Organic)
Our social media efforts significantly increased website traffic from social channels:
289%
INCREASE IN PAID SOCIAL SESSIONS(from 2,289 to 8,907)
12%
INCREASE IN ORGANIC SOCIAL SESSIONS
See how implementing a data-driven strategy successfully transformed an architecture and design company’s digital presence to increase conversions, clicks, and user engagement.
724%
Increase in Paid Search Sessions
262%
Increase in Monthly Organic Searches
See how we helped a window coverings business increase their local presence on Google and refresh their brand through their website.
125%
Increase in Conversions
5,000+
Website Users
See how adding an SEO strategy helped a local electrician double website traffic, new users, and boost search engine rankings.