Your Business’s Website Should Put Users First
“When we ask clients what they want their website to say, they immediately start with a list of products or services. If you started with the premise of ‘here’s what we offer’, you’re already starting off wrong. You have to ask yourself: ‘What do our patients want, and why are they here?’ It’s all about what you can do for them. Know who your prospective patients are and what they WANT from you.
If you’re an urgent care facility, there’s a high probability that many of your prospective patients will be searching for an emergency fix to an immediate problem (they injured themselves or have symptoms that need attention). Knowing this, making your hours and the problems you treat prominent on your home page can answer their questions immediately and keep them from jumping to a competitor’s site. That’s just one small example for one type of healthcare provider, but it comes from knowing your industry and your patients’ needs.
Think of your patients’ journeys (there is almost always more than one type of patient) and try to answer their questions before they ask them. Don’t just list your services, go a little deeper into the psychology of your visitors. Don’t just be informational, be helpful. Solve their problems for them whenever possible. Change the narrative from ‘Here’s what we have,’ to: ‘Let us help you solve x, y, or z.’ It’s a subtle, but critical change in thinking.”
If you need help writing website content, designing a great website, or creating a healthcare SEO strategy, contact Lure Creative and we will be happy to share our insight and expertise to help your business Get Found and Be Known!
