Pay-Per-Click (PPC) Marketing for Small Businesses
Lure Creative’s performance-driven paid media campaigns deliver measurable results and are built to get your brand in front of the right audience. From high-intent search campaigns to dynamic visual or retargeting ads, we help you maximize your investment for the most qualified leads to your business.
Why do you need PPC?
PPC advertising gives your business the power to show up instantly when customers are actively searching for your product or service. With precise targeting and full budget control, you can reach the right people at the right time. It’s one of the fastest ways to generate high-quality leads, drive traffic, and test what truly works. Best of all, every click and conversion is trackable, so you see real results and real ROI. For small businesses looking to grow smarter and faster, PPC plays an important role in your marketing strategy.
65%
Of People Click on PPC Ads When Searching For a Product or Servicekeevee.com
200%
ROI Generated From PPC Ad Spendincreditools.com
63%
Of Businesses Plan to Increase PPC Spend in 2025brightlocal.com
Why is Lure the best option for PPC?
Paid search works best when every click is intentional, and that’s where Lure Creative makes a difference. We help healthcare and skilled trade businesses run smarter PPC campaigns that reach the right people, waste less budget, and drive real leads. Our Kansas City-based team focuses on strategy first: defining goals, refining targeting, and creating ads that connect. Whether you’re trying to generate more calls, appointments, or service requests, we use data and experience to turn ad spend into real-world results.
01
Drive Local ResultsWe specialize in local PPC strategies that prioritize visibility in your service area and are perfect for driving phone calls, form submissions, and in-person visits.
02
Create High-Converting AdsOur team crafts compelling ad copy and visuals that grab attention and drive clicks from people actively looking for your services.
03
Ongoing Testing & Performance TuningWe continuously A/B test ad variations, keywords, and targeting to improve results and lower cost-per-lead over time.
The Lure team shattered our goal of 65 patient leads per month. We are now averaging over 1,000 patient leads every month! Lure knows how to build healthcare websites that people engage with and how to use SEO and other marketing services to target the right patients. We are consistently seeing more patients monthly than we ever have!
Michael Burnett, COO, KCUC
See how we used a combination of SEO and on-site conversion strategy to help an audiology clinic surpass their annual lead goal.
414%
Increase in Leads
77%
Increase in Organic Traffic
See how implementing a data-driven strategy successfully transformed an architecture and design company’s digital presence to increase conversions, clicks, and user engagement.
724%
Increase in Paid Search Sessions
262%
Increase in Monthly Organic Searches
See how we helped a urology clinic dramatically increase website traffic and grow their lead flow during a long-term positioning, awareness and rebranding campaign.
1,948%
Increase in Leads
305%
Increase in Page Views
What is PPC?
PPC stands for Pay-Per-Click, a type of online advertising where businesses pay a fee each time someone clicks on their ad. Instead of paying to simply display an ad, you only pay when a user actually clicks, making it a cost-effective way to drive targeted traffic to your website. Common platforms for PPC include Google Ads and Bing Ads, where ads appear in search engine results or on partner websites. PPC is especially useful for small businesses because it helps reach people actively searching for specific products or services, delivering quick and measurable results.
OUR PAY-PER-CLICK (PPC) SERVICES INCLUDE:
Eye-catching display ads designed to stop the scroll, boost brand visibility, and spark real engagement. Whether you’re building awareness or driving clicks, our Ads team will create visuals that get noticed and remembered.
From search and display to shopping and video, our Google Ads campaigns are custom-built to match your business goals and connect with customers at every stage. Precision targeting, compelling creative, and real ROI is what you can expect delivered.
Maximize your ads investment and grow your business wisely. Programmatic ads use smart automation to place your message in front of the right audience at the right time maximizing reach, efficiency, and impact. It’s targeted advertising at scale, without the guesswork.
Retargeting ads bring back past visitors with personalized reminders that keep your brand top of mind and guide them toward taking action. Our ads team will help you turn interest into conversions.
Search Engine Marketing (SEM) delivers a significant boost to your SEO by quickly putting your brand front and center in search results. Using targeted text and search campaigns, our SEM experts will drive high-intent traffic, increase visibility, and accelerate results to create more leads.
YouTube ads put your message in front of the right people on one of the world’s most-watched platforms. Our team will create targeted video campaigns designed to grab attention fast, tell your story, and keep your brand top of mind.
Looking for where to start or how to get better results from your current ads? Our team will identify key opportunities and areas for improvement to boost your return on ad spend. With clear, actionable insights, we help you optimize your PPC strategy for better leads and greater impact.