Top-Rated Healthcare & Medical SEO Services
As a healthcare provider, you may assume that your industry is different from most product-based industries and thus not as affected by the use of digital or online activity. But in a 2018 survey by doctor.com, approximately 80% of respondents said they have used the internet to make a healthcare-related search in the past year. And interestingly, it isn’t just the younger generation turning to the internet for healthcare services. 76% of respondents over the age of 60 have made a healthcare-related search online in the past year. The point is that if 80% of people are searching for healthcare services online, SEO should be a critical piece of your marketing plan. If it’s not, you are missing a huge opportunity to grow your business. At Lure Creative, we specialize in both medical and healthcare SEO services along with a focus on small businesses.
Increase Your Patients & Improve Keyword Rankings with Search Engine Optimization for The Medical & Healthcare Industry
With so many people searching for healthcare online, there is a huge opportunity to capture those searchers with search engine optimization. Higher search engine rankings for relevant keywords leads to more organic traffic to your website, which leads to more patients for your business. Choosing the right keywords to target is the secret. That’s where having healthcare SEO experts & marketing consultants like Lure Creative on your side can help. We have the SEO expertise to optimize your medical website for the best keywords and keyword phrases.
What Factors Matter in a Winning SEO Strategy?
With over 200+ factors in Google’s current search engine algorithm (and major algorithm updates happening multiple times per year), it can be hard to know what to focus on regarding the search engine optimization of your website. While you’re busy running your practice, we can help bring you more patients. As a full-service healthcare marketing agency, we know what it takes. Here are some of the areas we can help you improve upon to bring traffic to your website:
Quality Written Content & Media
Content is one of the first factors Google looks at when ranking a website. Quality content that is in-depth, contains unique images, relevant video embeds, and professional formatting are all good signals to Google that your website is legitimate. Google looks for EAT, when evaluating the overall quality of a web page. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The concept comes from Google’s search quality rater guidelines and it became well known after the Medic Update in August of 2018. Having content that shows your expertise, authority and trustworthiness will help you rank higher in search queries.
Going hand-in-hand with having quality content on your website, is how your website is built and laid out. Content on each page requires specific attention to ensure that your headings, internal links, page structure, meta titles and meta descriptions are all optimized for a target keyword. This helps Google know what to rank your page for.
Link Building Efforts
You want to make sure that you have links from high quality websites coming back to your site. Google essentially sees these links as a “vote of confidence” that boosts your website’s authority and credibility in Google’s eyes. While there are some sketchy link building tactics, often referred to as “black hat tactics”, that can often get you a penalty from Google, at Lure Creative, we only focus on building locally-relevant or industry-relevant links to your website from established and authoritative sources.
There are factors and settings within the code of your website that can be optimized to help Google properly index, categorize, and encourage it to rank within relevant search results. You also want to make sure your website is mobile-responsive (meaning it shows up correctly on mobile phones), loads fast enough, doesn’t contain broken internal & external links or broken images. Basically, anything that could negatively impact the user experience can hurt your rankings over time. You want someone with experience, a full-service healthcare and medical marketing agency, building your website to give you every advantage.
Our Digital Marketing Services
In addition to SEO, we also provide a variety of traditional and digital marketing services for healthcare customers, such as content marketing, website design, social media marketing, blogging services, Google Ads management, & more! We have helped doctors, dentists, specialty clinics and more gain more patients and expand their practices through their online marketing efforts. We would be happy to provide you with an SEO audit or quote for online marketing services.
Frequently Asked Questions (FAQs)
SEO is a tool that is not easy to understand. It is a science all its own. It takes years of learning to master (not that anyone can truly master it), and it is constantly changing. There is no way a small business owner can expect to know the best SEO strategies to use. You’re busy running your healthcare or medical practice. We hear a lot of questions from business owners. Here are some of the most common:
Does My Business Need SEO?
Yes, your business should be investing in SEO. When properly done, SEO increases your website traffic without having to resort to paying for each and every click (Google Ads). When you run Google Ads, you’ll be charged every time someone clicks on your ad. But, if your website ranks organically on Google, the traffic that comes to your site is essentially free. Of course, in most cases, it usually requires an investment into SEO for your website to rank high up on the search results. This investment in SEO can continue to give you free website traffic, but will require some ongoing maintenance. But unlike PPC (pay-per-click) ads, good organic SEO will not stop bringing visitors to your site the minute you stop paying for ads. There will be residual value.
Why Isn’t My Website Ranking on Google?
There are a few common reasons why your website isn’t ranking highly on Google for keyword phrases you believe it should. It could be a problem with website indexation. Keyword competition could be high, your website could have a ”low authority” due to how many links it has. Or your on-site optimization may need tweaking to help Google know what to rank your website for. Most times improving your website rankings is a combination of all of these things.
How Long Does It Take To Rank on Google?
You simply can’t launch a website and expect it to rank for competitive search queries overnight, even if you believe you are the best choice or most reputable healthcare provider in your market. So how long does it take? Simply put, it depends. It depends on how competitive the keywords you are targeting are, what your online competitors are doing, and what the SEO on your website looks like. It takes time and ongoing SEO efforts to rank high organically.
We’d Like to Be Your Healthcare Marketing Agency
Today’s combination of traditional and digital marketing requires more expertise and experience than most small business owners possess. You are experts in healthcare and we are experts in healthcare marketing. Because you compete in a market with larger companies with deeper pockets and much broader reach, small healthcare companies are at a definite disadvantage. Let us help level the playing field.
We are full-service healthcare marketing consultants. We know the challenges you face and the budgets that limit you and we have developed marketing plans that can help you achieve success in the critical areas that affect your bottom line. Our motto “Get Found. Be Known” encapsulates our end goal for all of our healthcare clients. Let us help you grow your healthcare practice.