Why Every Brand Should Run Retargeting
Retargeting is a marketing tactic we see everyday though we may not know it. Anytime you visit a website and begin to see ads for that website or similar products,...
How to Get the Most Out of the Contacts Collected Over the Holiday Season
From email blasts to landing pages, your holiday marketing efforts have not gone unnoticed or unrewarded. Once you’ve collected all that holiday booty in the form of contacts, make sure...
Why Regular Website Maintenance is a Must
A website runs on efficiency and new technology to operate at their peak. If you are not maintaining your website on a regular basis it's going to eventually breakdown. Here’s...
Email Tricks to Get More Clicks
Our copywriters here at Lure Creative love the book called Web Copy That Sells by Maria Veloso. They consistently say how much good information is in it, so we decided...
How Social Selling Can Improve Your Lead Generation
I won’t need a cute infographic list to spell this out. The most important question any salesperson needs to answer is always, “How can I generate more leads?” Cold Calls...
Clean Up Your Company’s Online Listings & Boost Local SEO
Directory listings, aka "online citations", are helpful for your budding business in many ways. They allow potential customers to find out more information about your company, like location, phone number,...
What Is Inbound Marketing?
Inbound Marketing. Since 2006, this method of marketing has been studied, practiced, and been proven successful by marketing agencies and businesses throughout the country. But what exactly is it? Allow...
4 Tips to Get the Most Out of Your Marketing Company
When you hire a marketing company you are basically entering into a partnership that requires lots of time and dedication from both parties. In order to get the most out...
The Proof is in the Stats: Why Strong Web Design is a Must
Website Design does more than make your company look online. It can make your business look trustworthy and knowledgeable, and can convert leads into customers. And now, more than ever,...
Brainstorming Tricks for Blog Topics Your Readers Will Love
Blogs are a great tool for keeping content fresh on your website, sharing information, and bringing visitors back through social media. I probably don’t need to convince you of the...
Social Media Inventory: Which Social Networks Your Company Actually Needs to Be On
Even if you don’t love using social media in your personal life, it has become a pivotal part of a digital marketing strategy. A strong web presence, including recently updated...
5 Reasons Why You Should Consider a Website Redesign
Your business’s website is crucial to your success. Your website is your online home base, where potential customers can visit and see what you’re about and what you've been up...
Step-By-Step Guide to Master Social Media Content for Your Business
What once started out as a fun way to connect with friends and family online, has turned into a powerful tool for businesses like yours to attract new customers. With...
The Key to Creating Effective Emails and Why It’s Important
Email marketing is your friend, not your enemy. It can help harness the power of the email contacts you already have, and help convert them into new, or new-again customers....
If Your Website Doesn’t Feature any of These Design Elements, It’s Probably Out of Date
Website design changes a lot from year to year. From new technology, to changes in user behavior, to social trends, many things impact these changes in professional website design. What...
How to Use Storytelling In Your Marketing Strategy
Inbound marketing is all about bringing leads and customers to your company with useful, helpful, educational, or timely content. Quality content is at the heart of this marketing strategy. While...
Learn How to Speak to Your Prospects Using Facebook Audience Insights
We’ve said it before, but it bears repeating, Facebook likes aren’t as coveted as audience interaction. Likes are good, don’t get us wrong, but interaction is what you really want....
Search Engine Optimization + Your Company: Why It Matters
The SEO Basics (Background) Yes, it is true that the current state of SEO in 2020 is ever-evolving and with every algorithm update, it becomes harder and harder to keep...
Top 5 On-Site SEO Boosters You Aren’t Taking Advantage Of
When it comes to doing Search Engine Optimization, especially for your own business, it can often be overwhelming to know what tasks to focus on. If you are doing not...
8 Telling Questions to Decide if Video Is Right for Your Business
Video has become the most popular and effective way to spread information online. This is because videos have the capacity to be more engaging, interesting, and informative than any other...