Healthcare Digital Marketing Blog
News, Updates, Case Studies and More
Part 3: SEM/PPC – Let’s Talk Terminology
First of all, let’s clarify a couple of things. SEM (Search Engine Marketing) started out as a broad term that encompassed both paid (PPC) and unpaid (SEO) marketing. Originally called...
Growth on Social Media Takes Time
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
Part 2: Is SEO Worth It?
SEO (Search Engine Optimization) is the science of improving your search rankings to make your business appear at the top of page one on Google. How important is Google ranking?...
Part 1: Why Do I Need a New Professional Website?
No one argues that in today’s digital world the most important tool a company can have is a website. Anyone can build a website that looks good. But if you...
Can Your Brand Pass the BLT?
There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test
Think of SEO as an Investment
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
Hiring a Marketing Firm? Avoid These 3 Red Flags
Shopping for a digital marketing agency can be exciting or a pain in the butt depending on where you’re coming from. If this is your first time, you’re probably more...
Why We Don’t Sell Prepackaged Marketing Plans
Is your business unique? Do you do things the same way as your competition? Do you have the same goals as your competition? Are you the same size? Is your...
A Marketing Story That May Sound a Little Fishy
June 5th-13th is National Fishing Week. With a name like Lure, that’s just one topic we couldn’t resist! Let’s face it, marketing is a lot like fishing. (That’s kinda how...
Help! My Marketing Company Is Holding My Website Hostage
Sounds terrible, doesn’t it? But we’ve heard it more than a few times. A business owner wants to change marketing companies and their current agency says, “You can’t have your...
6 Reasons Why Your Business Needs a Blog
Many of our clients ask, “Why do I need a blog?”. This is a very good question. At Lure Creative, we are a marketing company. Our goal is to make...
What is Your Business Looking for in an Agency?
Choosing a marketing agency is hard. It’s a lot like dating. You want someone who is a match, but you’re just not sure how to get to know that person....
When Should Your Healthcare Company Hire a Marketing Company
There are a few different scenarios when a healthcare company should consider hiring a marketing company to help handle their marketing efforts. While marketing companies might not be for everyone,...
Why Every Brand Should Run Retargeting
Retargeting is a marketing tactic we see everyday though we may not know it. Anytime you visit a website and begin to see ads for that website or similar products,...
Utilizing Your Business’s Holiday Leads
From email blasts to landing pages, your holiday marketing efforts have not gone unnoticed or unrewarded. Once you’ve collected all that holiday booty in the form of contacts, make sure...
Why Regular Website Maintenance is a Must
A website runs on efficiency and new technology to operate at their peak. If you are not maintaining your website on a regular basis it's going to eventually breakdown. Here’s...
Email Tricks to Get More Clicks
Our copywriters here at Lure Creative love the book called Web Copy That Sells by Maria Veloso. They consistently say how much good information is in it, so we decided...
How Social Selling Can Improve Your Lead Generation
I won’t need a cute infographic list to spell this out. The most important question any salesperson needs to answer is always, “How can I generate more leads?” Cold Calls...
Clean Up Your Company’s Online Listings & Boost Local SEO
Directory listings, aka "online citations", are helpful for your budding business in many ways. They allow potential customers to find out more information about your company, like location, phone number,...
What Is Inbound Marketing?
Inbound Marketing. Since 2006, this method of marketing has been studied, practiced, and been proven successful by marketing agencies and businesses throughout the country. But what exactly is it? Allow...