Don’t Sell the Industry – Sell YOURSELF!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
Part 7: Which Digital Lead Generation Channel Is The Best For You?
Lure Creative is a full-service marketing company in Kansas City. We help small businesses Get Found & Be Known. In our adventures, we’ve found that many small business owners have...
You Absolutely, Positively Have to Have SEO!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
Part 6: Traditional Marketing Vs. Digital Marketing: What’s The Difference?
Lure Creative is a full-service marketing company in Kansas City. We help small businesses Get Found & Be Known. In our adventures, we’ve found that many small business owners have...
Tell Me Something I Didn’t Know!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
Part 5: Why Is Social Media Marketing Important?
Lure Creative is a full-service marketing company in Kansas City. We help small to medium-sized businesses Get Found & Be Known. In our adventures, we’ve found that many small to...
If marketing is going to work, it has to be a partnership.
“If you really want to get the most out of your marketing agency, you have to find one that you can trust. You can’t think of them as a vendor...
Part 4: Why Do I Need Email Marketing?
Lure Creative is a full-service marketing company in Kansas City. We help small to medium-sized businesses Get Found & Be Known. In our adventures, we’ve found that many small to...
Get Your Ducks in a Row Before You Interview Agencies
If you are interviewing marketing agencies, these are some questions you should be prepared to answer.
Part 3: SEM/PPC – Let’s Talk Terminology
First of all, let’s clarify a couple of things. SEM (Search Engine Marketing) started out as a broad term that encompassed both paid (PPC) and unpaid (SEO) marketing. Originally called...
Growth on Social Media Takes Time
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
Part 2: Is SEO Worth It?
SEO (Search Engine Optimization) is the science of improving your search rankings to make your business appear at the top of page one on Google. How important is Google ranking?...
Part 1: Why Do I Need a New Professional Website?
No one argues that in today’s digital world the most important tool a company can have is a website. Anyone can build a website that looks good. But if you...
Can Your Brand Pass the BLT?
There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test
Think of SEO as an Investment
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
Hiring a Marketing Firm? Avoid These 3 Red Flags
Shopping for a digital marketing agency can be exciting or a pain in the butt depending on where you’re coming from. If this is your first time, you’re probably more...
Why We Don’t Sell Prepackaged Marketing Plans
Is your business unique? Do you do things the same way as your competition? Do you have the same goals as your competition? Are you the same size? Is your...
A Marketing Story That May Sound a Little Fishy
June 5th-13th is National Fishing Week. With a name like Lure, that’s just one topic we couldn’t resist! Let’s face it, marketing is a lot like fishing. (That’s kinda how...
Help! My Marketing Company Is Holding My Website Hostage
Sounds terrible, doesn’t it? But we’ve heard it more than a few times. A business owner wants to change marketing companies and their current agency says, “You can’t have your...
6 Reasons Why Your Business Needs a Blog
Many of our clients ask, “Why do I need a blog?”. This is a very good question. At Lure Creative, we are a marketing company. Our goal is to make...