Health, Wellness, and Trade Services Marketing Blog
The Importance and Impact of Email Marketing
Email Marketing Remains Effective Email has been around for a long time, but unlike many mainstay marketing tools that have lost their effectiveness, email marketing...
Read MoreKnow Your Goals Before Investing in an Agency
If you are interviewing marketing agencies, these are some questions you should be prepared to answer.
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Explaining the Meaning of SEM and PPC
First of all, let’s clarify a couple of things. SEM (Search Engine Marketing) started out as a broad term that encompassed both paid (PPC) and...
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Is Search Engine Optimization (SEO) Worth it?
SEO (Search Engine Optimization) is the science of improving your search rankings to make your business appear at the top of page one on Google....
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Why Would My Business Need a New Website?
No one argues that in today’s digital world the most important tool a company can have is a website. Anyone can build a website that...
Read MoreCan Your Brand Pass the BLT?
There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the...
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Invest in SEO for Long Term Results
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying...
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What to Avoid When Working with a Marketing Agency
Shopping for a digital marketing agency can be exciting or a pain in the butt depending on where you’re coming from. If this is your...
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Why Cookie-Cutter Marketing Plans Don’t Work
Is your business unique? Do you do things the same way as your competition? Do you have the same goals as your competition? Are you...
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Celebrate National Fishing Week with Lure Creative
June 5th-13th is National Fishing Week. With a name like Lure, that’s just one topic we couldn’t resist! Let’s face it, marketing is a lot...
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Your Website and Assets Should Belong to You
Sounds terrible, doesn’t it? But we’ve heard it more than a few times. A business owner wants to change marketing companies and their current agency...
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