Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them the cold, hard truth without sounding like rude, demeaning, know-it-alls. So, in an effort to enlighten and not frighten, we give you our new blog series “You’ve Been Schooled!”. We hope it will help business owners understand marketing a little better and make better decisions with their marketing dollars. Today’s topic is search engine optimization (SEO) and our expert is Brian Jonasson.
If I could vent about (ahem…educate) business owners on the importance of SEO, I would tell them this:
You absolutely, positively have to have it!
“It’s tough to see a great new website be designed, built, and pushed out into the world, and know that no one is ever going to see it. Not just because of the work we put into it, but for our clients who have spent thousands of dollars and a few months of their lives working with us to create it. They’re excited because they think it will transform their business. And we know if they say no to a monthly SEO service, this great new website most likely will never be found and never be seen. And frankly, that sucks. Not every business or every website needs monthly SEO, but for most of our clients, who depend on a steady stream of leads every month, having their site Get Found is critical.
When I explain why a monthly SEO service is important, here is my analogy, which isn’t perfect, but hopefully helps get the point across. Imagine your website is a car that’s parked in a huge parking lot. It’s just a vast sea of cars as far as the eye can see in every direction. You ask someone to find your car, but not only do they not know where it’s parked, they only vaguely know what it looks like. They wander up and down aisles, searching and searching, getting frustrated, and never finding your car. Now imagine that parking lot has over a billion cars in it. As of June 2021, there are over 1.8 billion websites in the world. The odds of a prospect finding your website without some help are incredibly low. Having a monthly SEO service is like having a parking spot in the front row so it’s easy to find your car. Keep in mind, everyone wants their car parked there so it ain’t easy to get that spot. And it’s even harder to hold it. That’s why you want to have a monthly SEO service managed by SEO experts.”
Brian Jonasson – Managing Partner
And there you have it. If you’re paying money to have a website built, be prepared to pay to make sure it gets found as well. A website without SEO is a half-done job. It’s like opening a new store and not putting a sign up to let people know you’re there. SEO is a vital part of the online marketing puzzle and worth every penny.
We hope this helps you in your quest to grow your business. Should you need help with SEO or any other marketing guidance, please contact Lure Creative and we will be happy to share our insight and expertise (but not in a bossy, condescending way) to help your business Get Found and Be Known.