The HVAC SEO Experts
When people need HVAC help, the first place they turn is the internet. Searching online is one the most common ways people find a new heating and cooling company in their area. Search engine optimization, or SEO, for HVAC can help position your business to rank highly on Google and be in the right place at the right time…when people are searching for air conditioning or heating help.
Increase Your Leads & Improve Keyword Rankings with Search Engine Optimization for the HVAC Industry
SEO is a science, not magic. Higher search engine rankings for relevant keywords leads to more organic traffic to your website. More traffic leads to more leads. We can help you optimize your HVAC website for keyword phrases with high buying intent, such as “air-conditioning company near me” or “best HVAC company in my area”. Knowing the keywords that people are searching for and using them to target your customers is how we help you build your business.
What Factors Matter in a Winning SEO Strategy For An HVAC Company?
With Over 200+ Factors in Google’s current search engine algorithm (and major algorithm updates happening multiple times per year), it can be hard to know what to focus on regarding the search engine optimization of your website. It’s a moving target and you need experts who can stay on top of the changes week to week, month to month and year to year. Here are some of the most important factors we pay attention to on your HVAC website:
Quality Written Content & Media
Google looks for many things when ranking your website. E-A-T is one of the search guidelines it seeks. It stands for (Expertise, Authoritativeness, Trustworthiness), in a nutshell…page quality. Many things are considered for quality content to qualify – in-depth written content, unique images, relevant video embeds, and professional formatting are all good signals to Google when evaluating a piece of content online.
On-Site Optimization
On-site optimization goes hand-in-hand with having quality content on your website. You must make sure your headings, internal links, page structure, meta titles and meta descriptions are all optimized for target keywords. This helps Google know what to rank your page for.
Link Building Efforts
You want to have links to your website from “high quality” websites. Google sees links from high quality websites to your website as a “vote of confidence” that boosts your website’s authority and credibility. We focus on building locally-relevant or industry-relevant links to your website from established and authoritative sources. If you try to cheat the system with sketchy link building tactics (referred to as “black hat tactics”) it can have the opposite effect and Google will penalize your website, knocking it further down on the SERPS (Search Engine Results Page).
Technical SEO
There are factors and settings within the code of your website that can be optimized to help Google properly index, categorize, and encourage it to rank within relevant search results. We build those into your HVAC website to make sure it ranks highly. There are other important factors you must make sure your website is designed properly for. For instance, you want to make sure your website is mobile-responsive (behaves nicely on smaller mobile screens as well as desktops, laptops, and tablets. It must not load too slowly, must not have broken internal or external links, any broken images, or anything that could negatively impact the user experience. Google wants the user to be able to find what they need as quickly and easily as possible and your website will be scrutinized and rewarded for making that happen.
Our Digital Marketing Services
In addition to SEO, we also provide a variety of digital marketing services for the HVAC industry. We can help with web design, social media marketing, blogging services, Google Ads management, & much more! We specialize in anything to do with websites and marketing your HVAC company online or off. We stay on top of the trends, Google’s algorithm and changes in the HVAC industry. We have almost 15 years of experience helping HVAC companies with online marketing. Our goal is to get you more leads and more customers and we would be happy to provide you with an SEO audit or quote for online marketing services.
Frequently Asked Questions (FAQs)
SEO is a tool that is not easy to understand. It is a science all its own. It takes years of learning to master (not that anyone can truly master it), and it is constantly changing. There is no way a small business owner can expect to know the best HVAC SEO strategies to use. We hear a lot of questions from business owners. Here are some of the most common:
Does My Business Need SEO?
Yes, your business should be investing in SEO. When properly done, search engine optimization offers a way to increase website traffic without paying for each and every click like you would with Google Ads. If you have any doubts as to whether or not you need SEO, read this article: SEO- You Absolutely Positively Have to Have It. This will give you an idea of how critical an SEO strategy is for bringing new leads to your HVAC business.
Why Isn’t My Website Ranking on Google?
If your website isn’t ranking highly on Google or on page one of Google for keyword phrases you believe it should, there are many possible explanations. Google has over 200 ranking factors that it uses to determine where a website will fall in the search results pages. These factors are also always changing, so no one can really know the secret combination that will get you to page one, position one, but because our SEO experts study this information every day and have years of experience with not only Google, but HVAC companies as well, they know what to look for and where to make improvements. Some possible problems could be website indexation issues, keyword competition, a “low authority” rating, on-site optimization issues, and the list goes on. Improving your website rankings on Google is an ongoing process and requires specific knowledge and experience with on-site optimization, link building, technical SEO fixes and more.
How Long Does It Take To Rank on Google?
Many of our customers ask this question. There are two kinds of SEO that you can pay for: Pay-per-click ads or organic SEO. They are different strategies, but both are important to know. Here is some more information about the difference between the two SEO strategies to help you understand it a bit better
We’d Like to Be Your Heating and Cooling SEO Agency
If you are interested in growing your HVAC company, it all starts with your website and SEO. We can help you build a website optimized to convert visitors into customers. Then, we can make sure that website gets found in the search results with effective SEO strategies both on-site and off. Find out where your HVAC website stands and where it can be improved with a free SEO audit.