SEO Services
for Audiologists
Top-Rated Audiologist SEO Services
Need a digital marketing agency that knows how to help audiologists with local SEO? We can help!
One of the most common ways for people to find a new audiologist in their area is to look for one online. SEO (search engine optimization) can help your audiologist website rank high on Google and be in the right place at the right time.
At Lure Creative, we focus on audiologist SEO and healthcare SEO in general, and we are proud to help audiologists with their website SEO so they can get more patients and grow their clinics. For local audiologists, it’s easy to think that few of your leads come from digital or online activity. However, in a 2018 survey by doctor.com, about 80% of respondents said they had done a healthcare-related search on the internet in the past year.
Surprisingly, it’s not just younger people who are using the internet to find health services. 76% of the people who answered the survey were over 60 and had done a health-related search online in the past year. The point is that SEO should be a key part of your marketing plan if 80% of people look for healthcare services online. If it isn’t, you’re missing out on a huge chance to grow your business. At Lure, we specialize in SEO services for healthcare providers and local small businesses.
Improve Your Keyword Rankings and Organic Traffic with Search Engine Optimization for Local Audiology Clinics
With so many people looking for healthcare online, search engine optimization is how you get in front of those people. Higher search engine rankings for relevant keywords bring more organic traffic to your website, which leads to more patients for your business. The key is to choose the right keywords to target. This is where having marketing consultants for audiologists on your side like Lure Creative can help. We know how to use SEO to optimize your website for the keywords that bring in the most traffic.
With over 200+ known factors in Google’s current search engine algorithm and major algorithm updates happening multiple times a year, it can be hard to know what to focus on for search engine optimization of your website. To put all the pieces of the puzzle together and make them work, you need someone who knows SEO for local healthcare providers and medical professionals. We know what it takes because we are a full-service healthcare marketing agency. There are many things that must be in place for your site to rank higher on the SERPs (search engine results page). Let’s dive in.
Some of the most important SEO factors for audiologists are listed below:
QUALITY WRITTEN CONTENT & MEDIA
Google likes websites with high-quality, in-depth content. In the end, their goal is to make the searcher happy, and to do that, they need good content that answers the searcher’s questions. When figuring out how good and relevant a piece of online content is, Google looks for things like whether the content answers the user’s query, unique images, relevant video embeds, and easy-to-understand formatting. Google thinks that the Content User Experience, or UX, is very important.
ON-SITE OPTIMIZATION
On-site optimization is very important, and it goes hand in hand with having good content on your site. Google looks at your site to see what it’s about to determine what you should rank for. Good local SEO for an audiologist clinic means making sure that your headings, internal links, page structure, meta titles, and meta descriptions are all optimized for a target keyword. Think of it like leaving a trail of breadcrumbs for the search engines to follow. If you know what they want, you can point them in the right direction.
Link Building Efforts
Search engines look at the links from other sites that link to your site. Google sees links from high-quality sites to your site as a vote of confidence that boosts the authority and credibility of your site, which makes Google rank you higher. We focus on building these kinds of links to your website from well-known and trusted sources that are relevant to your area or industry. There are some shady ways to build links, often called “black hat” techniques, that can get you in trouble with Google and aren’t worth the risk. For effective SEO, you need to work with trusted SEO experts who know everything there is to know about SEO for audiologists.
Additionally, E-A-T is another way that Google figures out how trustworthy a website is as a whole. The letters “E-A-T” stand for “expertise, authoritativeness, and trust.” We ensure that your website displays EAT signals so that Google and other search engines see your website as authoritative.
Technical SEO
There are parts of your website’s code and settings that can be tweaked to help Google properly index, classify, and rank it in relevant search results for local businesses. Because Google cares about the user experience, your website must also load quickly, have no broken internal or external links, broken images, etc., because all of these things could hurt the user experience. If your site is hard to use, it will hurt your rankings. Since practically everyone has a smartphone these days, your website needs to be mobile-friendly. More than half of the people who visit will see it on their phones. It should be made with mobile in mind from the start. These are the kinds of internal design and search engine optimization factors that a full-service marketing firm with audiologist SEO experience will focus on.
Digital
We combine marketing strategy, execution, and analytics to bring prospective clients to you.
Strategy
We work with you to build marketing strategy customized to your business by creating a winning plan to get leads.
Creative
Our team of designers and content specialists will help you “Be Known” to your clients.
Development
Use the right tools to get the job done. Build your website on WordPress, the most trusted CMS platform in the world.
Frequently Asked Questions (FAQs)
There is no way a small business owner can expect to know the best SEO strategies to use. You’re busy running your audiology practice. SEO is a complicated marketing tool that takes years to master (if it can even ever truly be mastered). And just about the time SEO experts think they have it figured out, Google changes its algorithm…again. Because of its technical nature, we hear a lot of questions from business owners about it. Here are some of the most common:
Yes, to be found online, you need to invest in SEO. There are two ways you can invest in search engine optimization - buy Google Ads or pay for ongoing SEO services to get organic search results. Either way, it will cost you money, so you should budget for SEO. When properly done, search engine optimization efforts increase your website traffic without having to resort to paying for each and every click (Google Ads). When you run Google Ads, you’ll be charged every time someone clicks on your ad (hence the term pay-per-click or PPC). But, if your website ranks organically on Google, the traffic that comes to your site is essentially free (although you are paying for SEO services). With ongoing maintenance, this investment in SEO can continue to give you free website traffic. PPC ads, however, will stop delivering leads as soon as you stop running them. The difference is really a matter of immediate leads in the short term or ongoing leads in the long term. Sometimes, it makes sense to do both. But if you want your architect website to be found, you must do some search engine optimization.
There are some common reasons why your architecture website isn’t ranking highly on Google for the keyword phrases you are targeting. It could be a problem with the website’s indexing. Keyword competition is also a factor. If the keywords you’ve chosen have high competition, it could take longer to rank. Your website’s “authority” could be low if it doesn’t have enough links. Or your on-site optimization may need tweaking to let Google know what you’re trying to rank for. There are various ways to improve your website ranking, and usually it is a combination of all of these factors.
Simple answer - it depends. It depends on how competitive the keywords you are targeting are, what your online competitors are doing, and what the SEO on your website looks like. It takes time and ongoing SEO efforts to rank high organically. You can’t launch a website and expect it to rank for competitive search queries overnight, even if you believe you are the best choice or most reputable architecture firm in your market. Every website and market is unique.