Digital Marketing for
Top-Rated Digital Marketing for Dermatologists
Digital marketing is crucial for dermatologists.
According to a 2022 survey by doctor.com, 80% of respondents searched for healthcare-related information online. But with so many digital channels to choose from, it takes expertise to navigate them effectively. That’s where we come in.
Our team specializes in SEO, Google Ads, social media, and email marketing to deliver leads to your practice consistently every month.
Our goal is to help you focus on providing patient care and growing your business. And unlike other agencies, we never lock you into a contract.
We believe in earning your business every month, which is why our clients stay with us year after year.
Attract More Patients with Dermatologist Digital Marketing
Marketing in the healthcare industry is a challenging task. Even more so for dermatologists. It requires knowledge and experience to navigate the industry. Since 2007, we have been perfecting our lead generation strategies, and we know exactly what it takes to successfully attract patients.
To help patients find you online, we use a wide range of tools and strategies. Our expertise lies in organic search optimization, social media, email marketing, and paid ads on Google. With our strategic online marketing for dermatologists, we can attract new patients to your business.
Our primary focus in marketing is acquiring new patients, as they’re the key to growth.
We have a range of online marketing tools at our disposal, but without a solid strategy, they’re essentially useless. Our team combines our vast expertise with these tools to create a customized marketing plan that brings in more patients through various channels such as search, social media, paid ads, and your website.
A robust marketing strategy is crucial, and that’s where we excel – knowing how to leverage digital marketing tools effectively.
WEBSITE DESIGN & DEVELOPMENT
Your website needs to do more than just look good. It has a critical role to play in your business, and you need a professional with healthcare and website experience to design it. Our dermatologist website designs will elevate your online presence and make it easier for people to engage with your brand. We’ll boost your credibility and, most importantly, convert visitors to patients.
Our designs prioritize user-friendly navigation, strong SEO, mobile-first design, and fresh, quality content. We also place a high emphasis on security, speed, and user experience to ensure your website generates leads. If you want to take your business to the next level, you need a website that can keep up with your ambition.
SEARCH ENGINE OPTIMIZATION (SEO)
To attract organic traffic to your website, search engine optimization is essential. 93% of online experiences start with a search engine, with Google accounting for over 85% of all global search traffic.
Our experienced dermatology SEO experts will help you bring in new patients by ranking your website higher in Google and other search engines. This is done by optimizing both your website itself and off-page ranking factors such as citations and links pointing to your website from other credible websites.
Other ways we’ll optimize your website for SEO include:
- Our team conducts a thorough analysis of your search rankings for your most crucial keywords every month.
- We conduct an in-depth analysis of prominent keywords in your industry, as well as studying your local competitors.
- Address any technical issues and make fixes for optimal website performance.
- On-page content and code optimization.
- Improving off-page ranking signals, such as implementing link building, citation building, and Google Business Profile optimization.
- Monthly reports documenting our actions and results.
Social Media Marketing
To establish your brand, it’s crucial to be present on social channels where your potential patients spend time. With targeted posts and ads, you can create brand awareness among future patients and those seeking immediate help.
By engaging with your audience on a personal level, you can reinforce your message and build trust. The social media experts from Lure Creative can help you achieve all of these objectives.
Here’s what we do to ensure your success with dermatologist social media management:
- Determine the most suitable social media channels to connect with your patients.
- Craft compelling content that connects with your target audience, builds brand recognition, and generates high-quality leads.
- Enhance your brand’s online presence by creating and strategically managing targeted social media advertisements.
- Thorough analysis of results coupled with ongoing optimization.
GOOGLE ADS MANAGEMENT (PPC ADVERTISING)
A successful pay-per-click (PPC) campaign can drive traffic to your dermatology website and convert leads quickly. Trust Lure Creative’s Google Ads PPC experts to execute a well-run campaign tailored to your budget.
- Effective keyword research and selection.
- Categorizing keywords into clearly defined campaigns.
- Building landing pages that convert.
- Tracking conversions to see what’s working.
- Optimizing ads on an ongoing basis to get the best ROI.
- Monthly reports detailing campaign results.
Email Marketing & Automation
Patient journeys are unpredictable, but we can reach and engage with your dermatology patients through email. By targeting the right messages at the right time, we create top-of-mind awareness with patients in your area through email, website, social, and text. Even if you are already using a marketing automation solution, we can work with it. But, if you’re not, we have partnered with a leading marketing vendor to resell and support their solution, and we can help you achieve your marketing goals.
Our dermatologist email marketing and marketing automation services include:
- Identifying and building a patient prospect list
- Defining the right channels to target
- Implementing the appropriate funnels
- Creating and delivering messages
- Managing bounces and unsubscribes
- Analyzing results
We combine marketing strategy, execution, and analytics to bring prospective clients to you.
We work with you to build marketing strategy customized to your business by creating a winning plan to get leads.
Our team of designers and content specialists will help you “Be Known” to your clients.
Use the right tools to get the job done. Build your website on WordPress, the most trusted CMS platform in the world.
Frequently Asked Questions (FAQs)
For small business owners, mastering digital marketing is a daunting task because there are so many moving pieces.
Digital marketing is also a constantly evolving practice and it can be difficult to keep up with the trends.
Due to the technical nature of digital marketing, we receive numerous inquiries from healthcare practitioners about it. Here are some of the most frequently asked questions about digital marketing for dermatologists: