Google, Facebook, Instagram, TikTok, DigDug (ok, maybe that last one is an ‘80s arcade game) – with so many digital channels, it takes expertise to navigate them effectively. From SEO to Google Ads to social media to email, we work with you to identify the right mix of digital services to deliver leads, consistently every month, so that you can focus on delivering patient care and growing your business.
And did we mention we will never lock you into a contract? We believe in earning your business every month. It’s the type of partnership that has kept our clients with us year after year.
Recent data shows that 93% of online experiences begin with a search engine and Google accounts for just over 85% of all global search traffic. You can count on our experienced Google Certified Search experts to bring new patients to your website. Our search engine optimization services include:
- Review of your current search rankings across your most important keywords
- Analysis of top keywords in your industry, competitors, etc. to identify additional opportunities for you
- Optimize your website by fixing any technical performance issues or broken links
- On-page optimization of content
- Create a linking strategy for both onsite and offsite links
- Improve offsite SEO including Google Map rankings, online directories, Google My Business, and more
- Monthly reports that include our SEO activities and results
PPC / Google Ads
Increase traffic to your website and convert leads quickly by executing a well-run pay-per-click (PPC) campaign.
At Lure Creative, our Kansas City Google Certified PPC experts will help you determine an ads budget that is right for you. Our PPC campaigns include:
- Researching and selecting the right keywords for maximum results
- Organizing keywords into well-defined campaigns
- Building compelling landing pages to convert patients
- Tracking patient conversions
- Optimizing ads on an ongoing basis to achieve the best ROI
- Monthly reports that detail campaign results
Display ads are a great way to reach patients and drive appointments without being too intrusive. Build awareness and reinforce your message as your patients research online and spend time on social channels.
Lure Creative will work with you to:
- Identify where your patients are spending time
- Target messaging to the right patients
- Design ads that raise brand awareness and recognition
- Ongoing optimization of ads
Turn patients into loyal fans. Every interaction with your patient is an opportunity to listen, learn, and improve their experience. Make them happy and they will return.
A few ways Lure Creative can help you increase your fan base include:
- Survey existing patients and take action on results
- Capture patient reviews
- Moderate social channels
Marketing Automation / Email
The patient journey is not always predictable. But you can reach them by sending the right messages at the right time with automated messages. From email to website to social to text, we’ll help you target, follow up, and create top-of-mind awareness with patients in your area.
If you are already using a marketing automation solution, chances are we can work with it. If not, we have partnered with a leading marketing vendor to resell and support their solution.
Our services include:
- Identifying and building a patient prospect list
- Defining the right channels to target
- Implementing the appropriate funnels
- Creating and delivering messages
- Managing bounces and unsubscribes
- Analyzing results
Build your brand presence on the social channels where your prospects are spending time. Use targeted posts and ads to build brand awareness with future patients as well as those looking for immediate help. Engage with your audience on a personal level to reinforce your message and build trust.
Lure Creative’s social media experts will:
- Define the right social channels to find your patients
- Create and deliver content that resonates with your audience, creates brand awareness, and delivers leads
- Create and manage ads
- Analyze results and ongoing optimization
Grow your brand awareness by amplifying your message with influencers in the healthcare field. Whether an authority, celebrity, or passionate user, influencers can help you expand your reach to prospective patients through their already established network of followers.
If an influencer campaign is right for you, Lure Creative will:
- Identify and build relationships with key influencers
- Create and execute messaging to raise brand awareness
- Analyze results to improve effectiveness