Digital Marketing for
Optometrists
Top-Rated Optometrist Digital Marketing Services
Surprisingly, 80% of people have made a healthcare-related search online in the past year, according to a 2022 survey by doctor.com. And it’s not just younger generations turning to the internet for healthcare services: 76% of those over the age of 60 have also searched for healthcare-related terms! This means that healthcare providers should be investing in SEO – don’t miss out on this massive opportunity to grow your business. At Lure Creative, we specialize in medical and healthcare SEO services tailored to small businesses so you can get the most out of your marketing plan.
Grow Your Optometry Practice With Digital Marketing
Optometrist healthcare marketing can be challenging to navigate. That’s why since 2007, we’ve been perfecting our lead generation strategies. We have the tools to ensure your practice stands out online, no matter the platform. From organic search optimization to paid ads on Google, from social media to email marketing, we employ a wide range of tools and strategies to help patients find you. Let us use our expertise in strategic online optometrist marketing to attract new patients and grow your business today!
Our marketing strategies are always centered around the patient, which is essential for building trust and growing an optometry practice. To make it happen, we put together meticulous marketing plans tailored to you that drive more patients your way – from search, social media, paid advertising, and your website. We have the knowledge and expertise along with a wide set of online marketing tools to drive new patients to your business. Let us provide you with real value – we’ll use the tools at our disposal to achieve impressive outcomes and grow your business. Here’s how we’ll grow your practice through digital marketing:
WEBSITE DESIGN & DEVELOPMENT
Your website’s design is just the starting point. Making it look good is essential but that alone isn’t enough—it needs to work for you. You can trust us to design your optometry business website, because our designs drive traffic, gain credibility, and generate conversions. Every site we make includes a user-friendly layout, strong SEO optimization, mobile-first design, fresh content, and maximum security & speed. Ready to turbocharge your business? Get a website that can work as hard as you do.
SEARCH ENGINE OPTIMIZATION (SEO)
One of the highest ROI digital marketing activities you can do is SEO, A.K.A. search engine optimization! Almost all online experiences begin with a search engine—Google alone accounts for more than 85% of global searches. Our experienced SEO experts can bring new patients to your website through various SEO services, such as:
- Review of your existing search positions for your top keywords
- Analyze the top keywords in your industry and the local competition
- Fix any technical performance issues or broken links to optimize your website
- On-page content optimization
- Building backlinks to your website for higher rankings
- Building citations on online directories
- Google Business Profile management
Social Media Marketing
Boost your brand visibility on the social networks where your potential patients are active. Utilize tailored posts and advertisements to boost brand recognition with future patients. Connect with your target audience to deepen your message, develop trustworthiness and increase sales. Lure Creative’s social media experts will get your practice on the radar of the right people by:
- Choosing the best social media platforms to reach your patients
- Produce and distribute content that connects with your audience, builds brand recognition, and generates leads.
- Develop and oversee social media advertisements
- Review findings and continuous optimization
GOOGLE ADS MANAGEMENT (PPC SEARCH MARKETING)
Grow your optometrist clinic website traffic and convert leads fast with a well-run PPC campaign. Lure Creative’s PPC experts can help you determine an ad budget perfect for your needs. Our PPC account management includes:
- Choosing the most effective keywords for your practice
- Assembling keywords into distinct campaigns
- Developing conversion-focused landing pages
- Conversion tracking
- Continually improving your PPC campaigns to maximize return on investment
- Monthly summaries that include campaign outcomes
Digital
We combine marketing strategy, execution, and analytics to bring prospective clients to you.
Strategy
We work with you to build marketing strategy customized to your business by creating a winning plan to get leads.
Creative
Our team of designers and content specialists will help you “Be Known” to your clients.
Development
Use the right tools to get the job done. Build your website on WordPress, the most trusted CMS platform in the world.
Frequently Asked Questions (FAQs)
Are you a busy optometry clinic owner that struggles to understand digital marketing? Don’t worry—online marketing can take years to master! With Google, Facebook, Instagram, and other digital marketing channels regularly changing their algorithms, it’s hard to keep up. That’s why we hear lots of questions about local online marketing from optometry clinics. Below, you’ll find some of the most common:
Unlike other healthcare marketing agencies, our goal is to find true marketing partners. We do not lock our partners into long-term contracts. You'll receive monthly reports detailing your results. If you're not satisfied, you can simply give us 30 days notice and we part ways.
We're confident in our results and we're motivated to earn and retain your business each and every month. We have a great track record, with the majority of our monthly digital marketing retainer partners having been with us for 8+ years.
Our agency has been established for 16 years and our team has a combined 80+ years of online marketing experience. This vast experience has shown us what works and what doesn’t. It allows us to always be able to successfully adapt to the unique marketing challenges that our clients face. When it comes to producing results in marketing, experience matters, and our team has it in droves.
Collectively, we’ve worked with many health and wellness brands. Some of them include:
-3M Infection Prevention
-3M Drug Delivery Systems
-Associated Audiologists
-Children's Mercy / Red Card KC
-Colorado Laser and Vein
-Excel Performance and Wellness
-Kansas City Urology Care (KCUC)
-One Vein Clinic
-Pharmion Corp (now Celgene Corp)
-Precision Cancer Care
-Prime Healthcare
-Rejuvenate
-Regeneron
-Sunflower Medical Group
-Vein Clinic of Greater Kansas City
-Woven Health Clinic