Email Marketing
for Dentists
Top-Rated Dental Email Marketing Services
Need an expert or agency that specializes in email marketing for dentists? We can help!
Email marketing is a great way to increase business to your dental practice and establish relationships with your patients. By sending out regular emails, you can stay top of mind with your patients and remind them to book their next appointment.
You can also use dental email marketing to share helpful dental tips or articles that will help keep your patients’ teeth healthy.
Building relationships with your patients is important for any business, but it can be especially important for a dental practice. By showing your patients that you care about their oral health, you’ll build trust and loyalty that will keep them coming back to your practice for years to come.
Through email marketing, you can show your patients that you’re invested in their oral health and that you want to help them maintain healthy teeth and gums.
Email marketing presents an incredible opportunity for investing the ad spend for your dental practice. One recent study found that for every $1 spent on email marketing, you can expect a return of $42! That’s an incredible ROI when it comes to digital marketing for dentists.
Take Your Dental Email Marketing to The Next Level With Lure Creative
As you can see, email marketing can be extremely effective if done right. It’s a great way to stay in touch with your patients and keep them up to date on the latest news from your practice.
But what you may not realize is that there’s a lot more to email marketing than simply sending out a monthly newsletter.
That’s where Lure Creative comes in. We’re a full-service digital marketing agency, and we help dentists get the most out of their email campaigns. From designing beautiful newsletters, to creating engaging content, to making sure your email list is properly segmented, we do it all. And we’re here to help you every step of the way.
So if you’re ready to take your dentist email marketing to the next level, contact us today. We’ll be happy to show you what we can do!
Email marketing can be a great way for dentists to connect with patients and promote their services. However, there are several moving pieces to email marketing, so there are some requirements for successful dentist email marketing.
Building Your Email List
You can’t do email marketing without having an email list, so you need to start somewhere and then build upon it. Building an email list takes time, so you should start as soon as possible.
A great place to start is to ask your current patients if they would like to join your email list. And if you haven’t yet, it’s a good idea to start collecting emails as part of your regular patient onboarding workflow.
You can also do things like putting up a widget on your website to collect emails from your website visitors.
Regardless of how you collect emails for your list, be sure only to add people who have opted in to receive emails from you and follow the law set out by the CAN-SPAM Act.
Create Engaging and Helpful Content
It’s no secret that email marketing is a powerful tool for businesses of all sizes. When used correctly, email can help you build relationships with your patients, promote your brand, and get more appointments booked.
But in order for email marketing to be effective, you need to have engaging subject lines and content. Otherwise, your email open rates will suffer if your audience isn’t engaged.
Effective email subject lines are typically short and to the point, personalized, and suggest there will be something useful in the email for the recipient.
There’s a wide range of content that you can send to your audience, but some common examples that are effective include welcome emails, helpful information, such as tips for maintaining a white smile, discounts/promotions that your business is running, and newsletter emails.
Audience Segmentation
If you use email marketing as a dentist, it’s important to segment your list so that you’re sending relevant information to the right people. For example, if you’re running a promotion targeted towards new patients, you’ll want to create a segment so that only those patients receive those promotional emails.
Campaign Performance Analysis
Tracking your results and analyzing the data that comes in is an important aspect of dentist email marketing. Your open rates, click-through rates, and other metrics should be checked regularly to monitor performance and diagnose any issues that come up.
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Why Use Email Marketing As a Dentist
Email marketing is a powerful tool that can help dentists reach new patients and stay in touch with existing ones. Here are some reasons why email marketing is a good choice for dentists:
Email Marketing Is Cost-Effective
Compared to other marketing channels, email is relatively inexpensive to set up and maintain. Plus, there are no printing or postage costs.
Email Marketing Helps You Connect With Your Patients
Emails from a dentist can include personal messages, appointment reminders, and information about new products and services. This allows patients to feel connected to their dentist and builds trust over time. It’s much easier to generate business from your existing patients than generating business from scratch, and establishing that personal connection builds loyalty that will keep patients coming back.
Patient Education
Email marketing provides a direct channel to your patients, and you can use that to provide education on tooth and gum health.
Frequently Asked Questions (FAQs)
There is no way a small business owner can expect to know all of the best email marketing strategies to use. You’re busy running your dental clinic. Email marketing and email campaigns can be a complicated marketing tool that takes years to master (if it can even ever truly be mastered). We hear a lot of questions from business owners about it, and here are some of the most common ones along with our answers:
If you're not doing email marketing for your dentist office, you're missing out on connecting with your patients and ultimately, revenue for your business. That's because email marketing is a powerful tool to establish a more personal connection with your patients. That creates loyal customers. It also brings them back into your office on a consistent basis.
There are many ways to grow an email list. A tried and true way is to ask your current customers if they would like to be on your list - and it's best if you automate this in some way.
Another way is to use something like a widget or popup on your website to collect emails. The most effective way to collect emails is by offering something of value in exchange for the person's email, such as a short guide (a PDF on how to brush and floss properly, for example), or a checklist. This is known as a lead magnet.
You should be seeing a positive ROI on your emails, so the simple answer is to send as many emails as you can without turning off your customer base. This can take some testing to find where the line is - if you start sending out more emails than usual and you see a mass of unsubscribes, that's a sign you need to scale back.
As a dentist, you don't have hundreds of products to offer your patients like an ecommerce store does, and patients only need to come in for appointments once to a few times a year. So it makes sense to send fewer emails, such as weekly, bi-weekly, or even monthly. Keep in mind you'll be sending out individual reminder emails for appointments as well.