Nick WhiteDirector of SEO + Paid Search

Nick has been working on SEO and Google Ads for 10+ years and has helped optimize, consult or manage ads on Google for hundreds of local businesses. Born and raised in Kansas City, he loves helping businesses succeed and grow, as well as supporting entrepreneurs in his community.

Outside of SEM (Search Engine Marketing), he also enjoys data analytics, learning about AI and new technologies.

  • With Lure since 2017
  • Brand Experience:41 Action News, Associated Audiologists, Jeremy Electrical, Kansas City Urology & Oncology, Rise Display, Sunflower Medical Group and more.
  • Favorite Part of Marketing:Testing out new strategies and hearing from clients that we have helped change their business.
  • Advice for Clients:Always be testing new strategies, always be measuring results. There are many ways to win new business, gain more clients, or sell more products with your website, be willing to test out those that have worked for businesses similar to yours.
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Lure is extremely effective in generating real results for clients and a fun, people-driven company to work for, which is why I've spent over half a decade as part of the Lure Creative team.

Nick White
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