Wouldn’t it be cool if a bunch of strangers who were looking specifically for what you do, found your business, and traveled to your website to learn more about it? You can stand on your building with a bullhorn & shout at people all day to attract attention, but the impact will be minimal & your neighbors will hate you. That's where expert search engine optimization, aka SEO, comes in!
Top-Rated Overland Park SEO Services
Search Engine Optimization, aka SEO, is the process of increasing your website’s authority and relevance in the eyes of Google, Yahoo & Bing in order to improve your organic “rankings” within search results for search phrases, also called “keywords”, that are relevant to your services or products. At Lure Creative, we specialize in local SEO in Overland Park, KS.
Effective SEO is an ongoing mix of technical optimization, content improvement, quality link building, and testing. Managing all of these search engine optimization related tasks on a monthly basis in order to see results for Overland Park web design, Overland Park SEO, local SEO, national or e-commerce SEO can be quite complicated and time-intensive for an individual, and if done by someone who is not an expert, can even be damaging to your organic website traffic.
Johnson County’s Search Engine Optimization Experts
Turns out we can help! By utilizing Search Engine Optimization, we will focus on the local markets where you want to drive the most prospects to your business. For instance, we are a digital marketing company in Kansas City. We might want to focus on keywords such as:
“digital marketing overland park”
“SEO overland park”
“Overland Park search engine optimization”
Just in our area, we proudly serve Olathe, Lenexa, Overland Park, Shawnee, Prairie Village, Shawnee, Leawood, Bonner Springs, Merriam, KCK, Mission, and Lawrence, KS to help drive organic search traffic from across the Kansas City metro.
Here’s How We Go About Getting Great Results For Our SEO Clients in Overland Park, KS:
On-Site SEO Review
The foundation for successful Overland Park SEO is a healthy, secure, clean-looking, and fast website. Our SEO audit identifies the key points for search engine optimization opportunities. Some of these include keyword placement, meta titles, and descriptions, adding alt attributes for images, inputting keyword-centric H1s, H2s, & H3s, improving website speed and performance, fixing broken links, evaluating keyword landing pages and more!
In-Depth SEO & Competitor Analysis
We start our analysis with keyword research for the top keywords in your industry. We evaluate where you rank for those Google search terms. Then we look at traffic reports from Google Analytics to see the source and volume of your website traffic. We also analyze your competitor’s organic rankings and links to see if there is an additional opportunity to help improve the online authority and keyword rankings for your site.
Keyword Ranking Strategy
Our SEO strategy always begins with optimizing the components we identified in the SEO Audit- including keywords, fixing any performance issues or broken links, and internal & and external linking. Then we look at your offsite SEO. This includes external link sources, your Google My Business Listing, and the online NAP (name, address, phone number) consistency on all major online directories to optimize your business for Google Map Rankings.
Local Overland Park SEO Strategy
Focused on local markets? We employ techniques to help get you ranking highly on Google, Yahoo & Bing in your local area. This could include creating city pages, service and location pages, ongoing optimization of your Google My Business profile, etc. We will work with you to devise a local strategy for SEO in Overland Park, KS for your target markets that will help you rank on page 1 of Google.
Monthly Reporting & Ongoing Optimizations
Most people know that SEO takes time and isn’t immediate, but we keep you informed each and every month with both a keyword ranking report and an SEO work summary showing what was completed the previous month. With Lure Creative, you are in the know with monthly keyword ranking improvements and what is being done each month to help improve your rankings.
We guarantee your website won’t get a “cookie-cutter” treatment, as we know each website is in a different position, and therefore needs different strategies in order to improve it’s authority and relevance over the currently ranking competitors online.
While you are investing in SEO and making your website a more authoritative, long-term asset for your business over time, we stay focused on improving your keyword rankings as well as your organic traffic, and we aren’t afraid to show you what we are doing.
For search engine optimization experts that are open, results-focused, honest, aren’t trying to keep you “in the dark”, and can actually move the needle on your organic keyword rankings, our Overland Park SEO team at Lure Creative is ready to help.
Why Isn’t My Website Ranking on Google?
If your website isn’t ranking highly on Google or on page 1 of Google for keyword phrases you believe it should, there are a few common reasons why that could be. Possible explanations include website indexation issues, keyword competition, having a”low authority” website in regards to how many links your website has, or not having proper on-site optimization done in order to help Google know what to rank your website for. Often improving your website rankings on Google is an ongoing process and requires on-site optimization, link building, and/or technical SEO fixes.
Does My Business Need SEO?
In our opinion, yes, your business should be investing in SEO to some degree. Properly done search engine optimization offers a way to increase website traffic without paying for each and every click like you would with Google Ads or Bing Ads.
For example, when you run Google Ads, you’ll be charged for every single click that comes to your website through your ads. However, if your website ranks organically on Google, this traffic is essentially free to you (at least in terms of costing you money on a per-click basis). Of course, in most cases, it usually takes an investment into SEO skills and/or resources to rank your website high up on the search results. This investment in website search engine optimization can continue to give you free website traffic on an ongoing basis depending on how high you rank and if you can maintain your rankings.
How Long Does It Take To Rank on Google?
Simply put, it depends. It depends on how competitive the keywords you are targeting are, the SEO state of your website, and what your online competitors are doing on an ongoing basis as well. Long gone are the days of simply launching a website, optimizing your meta title tags and H1s, and then ranking in a few weeks or a couple of months with little to no effort. You simply can’t launch a website and expect it to rank for competitive search queries overnight, even if you believe you are the best choice or most reputable company/product/service. It takes time and ongoing SEO efforts being implemented for your website to rank high organically as Google ranks relevant and authoritative websites that provide user value without spammy tactics.
Where Can I Learn More About SEO?
There is really no shortage of great resources out there if you’re trying to learn more about SEO. We personally enjoy and get a lot from blogs like Ahrefs, Search Engine Journal, Moz, and Search Engine Land. YouTube is a great medium for getting your SEO questions answered as well, and there are a myriad of forums out there that can be dug into to get more information on the latest algorithm updates, search result changes, and new strategies being implemented.
What Is On-Site SEO?
On-site SEO (sometimes called on-page SEO) refers to search engine optimization tactics utilized on or within a page to help it rank higher on Google or other search engines. On-page SEO includes optimizing both content & the HTML code of a page (image optimization, keyword implementation, Schema, metadata & more), but not external links and other signals that are not within your website (such as link building or Google My Business signals).
What is Link Building?
Link building is a common and often effective Off-Site SEO strategy in which you acquire links pointing to your website from another reputable website or online resource in order to boost its “online authority” in Google’s eyes, causing Google’s algorithm to rank it higher over time and therefore its traffic. While no Overland Park SEO knows for sure all of the algorithmic factors Google uses to determine a website’s ranking, it is known that quality and authoritative links help your rankings and can be seen as “votes” for your website over your online competitors. Both internal link building (from one page on your website to another page on your website) and external link building can help boost page authority, but external is definitely harder.
How is SEO Changing?
Due to Google making what feels like constant algorithm updates nowadays, and multiple official “core” updates throughout each year, SEO is always changing. How users interact with Google search results is changing as well, for example, mobile digital media time in the US is now significantly higher (51%) than desktop digital media time (42%), and that number is expected to continue to grow as time goes on. In the last couple of years, Google also made mobile page speed a ranking factor and is continuing down the path of factoring in “User Experience” within their algorithm, including the newer “Core Web Vitals” metrics. Staying on top of the Google updates and how SEO is changing is a vital part of executing effective SEO strategies on a long-term basis.
How Do You Increase or Improve Search Engine Optimization?
We like to think of search engine optimization as a three-legged stool. One leg being technical SEO, another being content/on-site optimizations, and the third leg being backlinks to your website and off-site signals. You usually need all three of these aspects of local SEO to be strong in order to rank for keywords that are even modestly competitive.
If your technical SEO is sound (site speed, HTTPS-enabled, no mobile usability errors, etc), you can usually increase your search engine optimization by pursuing new backlinks from high-quality sources or by writing new content or improving old content.
Will Blogging On My Website Help SEO?
In general, yes it will. Each new piece of content you create (for example, a blog post) is another opportunity to rank for a target keyword related to your business, as well as internally link to other pages on your website (helping those pages’ authority more as well). The more high-quality blog posts you create, the wider the net you cast across your industry’s organic search results. If your blog posts end up ranking highly on Google for the topic they cover, they can also attract links to your website and more relevant traffic as well.
What Can SEO Do For Your Overland Park Business?
If online marketing and getting website traffic is an important part of your business, which we would argue that it is for 99% of businesses, then SEO can be a seriously beneficial marketing investment for you, especially long-term.
While SEO may not return immediate, tangible returns on day one, it is a pivotal part of driving organic traffic often in an exponential fashion with proper SEO techniques being implemented. If your business’s target audience can rely on you to deliver trustworthy, relevant, high-quality content and resources that rank near or at the top of the search results on Google, they’ll be that much closer to doing business with you or choosing you over your online competition for their service or product needs.
Which is Better, SEO or PPC (Google Ads)?
To give a definitive answer here would be wrong, as this is a subjective question and both search marketing strategies can work extremely well. We have clients that see great success with both, and we have clients that prefer only one or the other. We like to think of PPC or Google Ads like day-trading in the stock market, while SEO is investing on a consistent basis in your 401k or IRA, both strategies have their pros and cons and can work with the right strategies being implemented.
Organic website traffic through SEO is usually the “biggest opportunity” for improving website traffic long-term to a website (as most people click on one of the top organic search results), however through PPC or Google Ads you can have your Ads showing on page 1 of Google within 24 hours or less. As long as the ROI works for your business, Google Ads can also be a great ongoing strategy for getting qualified website traffic or pushing certain marketing efforts or promotions.