SEO Services for
Physical Therapists
Top-Rated Physical Therapy SEO
Looking to generate more business for your physical therapy practice with SEO? Look no further!
Many people nowadays use the internet to find a new physical therapist in their area. SEO (search engine optimization) can play a crucial role in ensuring that your physical therapy website ranks high on Google, making it easily discoverable when people are searching.
At Lure Creative, we’re experts in physical therapist SEO and healthcare SEO. We take pride in assisting physical therapists attracting new patients and expanding their practices. While it might seem that digital or online activities have minimal impact on the physical therapy industry, a 2018 survey revealed that about 80% of respondents had used the internet for healthcare-related searches in the past year.
Surprisingly, this trend isn’t limited to the younger generation. Even individuals over the age of 60, totaling 76% of respondents, have conducted healthcare-related searches online in the past year. The key takeaway is that if 80% of people are searching for physical therapy services online, SEO becomes a crucial element in your marketing strategy. Ignoring it means missing out on a significant opportunity to grow your business.
At Lure Creative, we have an extensive track record of attracting website visitors for our clients through SEO.
Rank Your Website for Relevant Keywords With Expert Search Engine Optimization
Given the widespread use of online searches for healthcare information, there’s a significant chance to connect with those searchers through search engine optimization (SEO). Achieving better rankings on search engines for relevant keywords can result in increased organic traffic to your website, ultimately translating to more patients for your practice. The key lies in selecting the right keywords to target. This is where the SEO experts at Lure Creative can make a difference. We have the SEO knowledge to fine-tune your website for the most impactful keywords that generate will generate traffic likely to convert into real business.
Navigating Google’s current search engine algorithm, which includes over 200 ranking factors and undergoes major updates several times a year, can be challenging. When it comes to optimizing your website for search engines, it’s essential to have someone with expertise in SEO for physical therapists. Our experts can assemble and coordinate all the necessary elements to enhance your website’s performance.
As a full-service digital marketing agency for physical therapists, we understand the intricacies involved. Achieving a higher ranking on the SERPs (search engine results page) involves addressing numerous factors. Let’s explore these factors together.
Quality Written Content & Media
Google recognizes and rewards well-crafted, in-depth content on websites. The ultimate aim is to satisfy the searcher, and valuable content that addresses their queries plays a crucial role. When evaluating the quality and relevance of online content, Google considers comprehensive written material, distinctive images, pertinent video embeds, and user-friendly formatting as positive indicators. In the eyes of Google, the User Experience (also referred to as UX) holds significant importance.
On-Site Optimization
In conjunction with ensuring top-notch content on your website, on-site optimization is equally essential. Google examines your site to understand its subject matter and the keywords you aim to rank for. Effective on-site SEO for a physical therapy practice involves optimizing headings, internal links, page structure, meta titles, and meta descriptions for a target keyword. Picture it as leaving a trail of breadcrumbs for search engines to follow. By understanding where they look, you can guide them along the correct path.
Link Building Efforts
External links from other websites carry significant weight with search engines. Google interprets links from reputable websites pointing to yours as a vote of confidence, elevating your website’s authority and credibility in its rankings.
Our focus lies in cultivating high-quality, industry-specific links to your website from well-established and authoritative sources. While there are unscrupulous link-building practices, often labeled as “black hat tactics,” they pose the risk of Google penalties and are generally not worth pursuing. It’s essential to partner with a reputable marketing firm well-versed in the nuances of SEO for physical therapists.
Technical SEO
Optimizing your website’s code is crucial for Google to effectively index, categorize, and favor it in relevant search results. Given Google’s emphasis on user experience, your website should load quickly and be free of broken internal or external links, as well as broken images. Any issues in these areas could adversely affect user experience, thereby impacting your rankings negatively.
In today’s era of ubiquitous smartphones, ensuring that your website is mobile-responsive is imperative, considering that over half of all website traffic is from mobile devices now. Adopting a mobile-first mindset in your website design is essential.
Digital
We combine marketing strategy, execution, and analytics to bring prospective clients to you.
Strategy
We work with you to build marketing strategy customized to your business by creating a winning plan to get leads.
Creative
Our team of designers and content specialists will help you “Be Known” to your clients.
Development
Use the right tools to get the job done. Build your website on WordPress, the most trusted CMS platform in the world.
Frequently Asked Questions (FAQs)
As a physical therapist, you can’t reasonably be expected to stay on top of all the most recent Google updates and SEO strategies. Your primary focus is on managing your practice. SEO is a complex marketing tool that requires years to truly understand.
The technical nature of SEO often prompts questions from business owners. Here are some of the most frequently asked ones:
Yes, to be discovered by locals searchers online in search engines, investing in SEO is essential. There are two ways to approach search engine marketing: either purchasing Google Ads or doing ongoing SEO work to achieve organic search results. Regardless, there's a financial commitment, so budgeting for SEO is crucial. Well-executed SEO efforts can boost website traffic without the need to pay for each click, as in the case of Google Ads.
With Google Ads, you incur charges for every click on your ad (known as pay-per-click or PPC). On the other hand, if your website ranks organically on Google, the incoming traffic is essentially free (although you're investing in SEO services). With consistent efforts, this SEO investment can continue delivering free website traffic. In contrast, PPC ads cease generating leads when you stop running them. The distinction lies in immediate leads in the short term or ongoing leads in the long term. At times, a combination of both approaches makes sense. However, for visibility, we strongly recommend incorporating search engine optimization into your strategy.
Several common reasons may be hindering your website from ranking on Google for your ideal keyword phrases. Issues with the website's indexing could be a contributing factor. Additionally, the level of competition for the chosen keywords plays a role; high competition may extend the time required to achieve good rankings. The website's "authority" may be lacking if there aren't enough links pointing to it. It's also possible that on-site optimization needs adjustment to communicate to Google the intended ranking focus.
Improving your website ranking often involves addressing a combination of these factors, as each contributes to the overall performance in search engine results.
The timeframe for achieving high organic rankings depends on various factors. The competitiveness of the targeted keywords, the strategies employed by your online competitors, and the current state of SEO on your website all play a role. Attaining a top ranking organically requires time and continuous SEO efforts. It's unrealistic to launch a website and expect it to quickly rank for competitive search queries, even if you believe your business is the best or most reputable in your local market. Every website and market presents unique challenges and considerations.