The experience a customer has when they walk through the doors of a store for the first time creates their first impression of a business. Before they reach the checkout counter they will walk around and get a feel for things. Does the store feel comfortable or chaotic? Are the aisles easy to navigate? Are the shelves messy or organized? Without a clear path or direction, customers may not find what they need, which leads to lost sales for the business. Landing on a website is much like walking through the front doors of a store. You want your website to leave a good first impression on users. They should easily be able to find the information they need without feeling overwhelmed. With a good user experience design, we can convert your website users into customers for your business.
Top-Rated KC Web Designers & WordPress Website Developers
For over 12 years Lure Creative has been designing and building websites for companies all across the U.S. as well as offering SEO Services to help market them. If you need a lead-generating website or an eye-catching UX website professionally designed for your business, you’ve found the right Kansas City web design company to build and market your website.
Whether you are looking for a simple refresh or want to start a new site from scratch, we always begin by considering the needs of not only your company, but also your customers. To deliver an excellent customer and user experience, you have to think like a customer, or better, think about being the customer. Every website we develop is built with responsive web design, which means that it will automatically conform to any device from smartphone, to tablet, to laptop, to desktop. Our team ensures that every website is easy to navigate and provides the best user experience possible.
Here’s how we go about creating great websites for our clients:
We start every website project with a review of your current site. We analyze everything from the content and design to the organization and usability of your site. From here we put together recommendations of where we feel there is room for improvement and what aspects we would like to keep. We will then get together with you for a client kickoff meeting where we will listen to what you need, what you want from your new website, and ask critical questions that will guide us moving forward. From branding, logo, and color treatment to layout and navigation, we get on the same page so your website build will go smoothly and quickly without the typical glitches due to poor communication.
We want your business to succeed as much as you do, and we conduct research and competition analysis. The team at Lure Creative looks at who your competitors are and what they are doing both right and wrong. Then our team will analyze the marketplace and take an even closer look at your target customer. We learn as much as we can about your potential customers. What do they want? What are their pain points? How do they shop? Where do they live in and around the Kansas City area? How do they perceive you and your competitors? Etc.
The secret to making your website work is designing it specifically for your target audience. You know your customers best, so we mine that information and build on it – literally – to create a custom solution tailored to your company so you can drive more sales.
After the kickoff meeting, we get to work. The graphic design department creates a desktop homepage design mockup which is sent for your approval. Once the homepage design is approved, we create a secondary page mockup and mobile homepage mockup. Upon approval of these mockups, we move forward to building the entire website.
Meanwhile, the content team will work with your copy according to your needs. For some clients this means a simple clean-up of your existing content, and for others it means starting from scratch writing brand new content.
Development is the longest step of the website building process. This is when our development team custom-codes your site. We use WordPress for our custom website design because it provides the features and functionality we need. The easy-to-use WordPress content management system (CMS) means that anyone in your company can make changes to your website. Lure Creative has years of experience in developing and optimizing custom WordPress websites.
Our WordPress developed websites also feature integrated link management; a search engine-friendly, clean permalink structure; the ability to assign multiple categories to articles; and support for tagging of posts and articles.
When development is complete our team does a thorough review of your site including all content and imagery, and testing all forms, links, and website functionality. We test on multiple devices and browsers before sending a test link for you to review. Once you have approved, we deploy your site to your production environment.