Many of our clients ask, “Why do I need a blog?”. This is a very good question. At Lure Creative, we are a marketing company. Our goal is to make sure your company is found on the internet and known for what you do. Get Found/Be Known is our slogan. To make this happen, we have a lot of tools in our tool belt that we use in different ways – website design, SEO, social media, blogs, PPC, Google ads, the list goes on. For each of these tools, there is a benefit to our customers. Some are more complicated to explain than others, but it’s our job to put together a marketing strategy that combines the right combination of these tools with your budget to get you the best results for your money. So let’s talk about blogging specifically and why it’s important to your success.
What Is a Blog?
First, let’s define what a blog is. A blog is simply an article on a specific topic that lives on your website. It can answer a question, solve a problem, provide additional information, and more. It can be serious or entertaining, long or short, contain links to other websites, blogs, landing pages, etc. and should always be written with your prospective customers in mind.
Benefits of Blogging
So why are blogs important? The ultimate goal in creating blogs is to drive as much traffic to your website as possible. But blogs actually serve several purposes and we’ve broken them down one by one:
Search Engine Optimization is one of the top reasons to add blogs on a regular basis. When you create a blog post, this creates another indexed page on your website, which is another opportunity for you to show up in search engines and drive traffic to your website.
2. Fresh Content
Google likes fresh, new content. Creating and adding content to your website on a regular basis is beneficial. It informs search engines, (Google), that your website is active and therefore should be checked frequently to see what new content has surfaced. Blogging is the easiest way to generate fresh content on your site that is relevant to your products and services. Sometimes, the most visited page on a website is a blog.
3. Cross Promotion on Social Media/Email
Once we’ve created a blog post, we promote it to help it get exposure. We post teasers and links to it on your social media accounts which drives new visitors back to your blog/website. We also share the blog in emails that target customers who may want to know more about your products/services. This expands your exposure to them and drives them to your website.
4. Long-Term Value
A blog retains its value on the internet. Once a blog is indexed in search engines it stays there gaining traffic and generating views and leads weeks, months and even years after it was posted. You get your money’s worth out of each blog post.
5. Blogs Give Your Company a Personality
Blogging is one of the only places where you can say anything you’d like about your company, its goals, its people, its policies, its beliefs, etc. It gives you a forum to be human, approachable, a leader in your industry, and so much more. Your audience will hear your voice and form an opinion about your company and your brand. Always keep your audience in mind when blogging and you will gain more customers through their searches for what you provide.
6. Convert Website Visitors to Leads
When your website is optimized to convert, (another service we provide) your blogs create a new opportunity to generate leads. The blog always has a CTA (Call to Action) that leads readers either directly to your website, to another post, to a discount or free offer, to an email sign-up page, or any relevant page on your website. Once they are there, your website keeps them engaged and learning more about your products and services. CTAs on your website pages guide your visitors through your website, to keep them engaged, learning more about your products and services and ideally calling or purchasing on that visit.
We hope this has helped you understand the importance of blogging for your business. At Lure Creative, we’ll consult with you, write customized blog posts about your products/services, and keep fresh traffic coming to your website.