Marketing Strategy

Marketing tips for small businesses
Don’t Sell the Industry – Sell YOURSELF!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
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small business marketing
Part 6: Traditional Marketing Vs. Digital Marketing: What’s The Difference?
Lure Creative is a full-service marketing company in Kansas City. We help small businesses Get Found & Be Known. In our adventures, we’ve found that many small business owners have...
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Marketing tips for small businesses
Tell Me Something I Didn’t Know!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
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Hiring a Marketing Firm? Avoid These 3 Red Flags
Shopping for a marketing agency can be exciting or a pain in the butt depending on where you’re coming from. If this is your first time, you’re probably more excited....
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Why We Don’t Sell Prepackaged Marketing Plans
Is your business unique? Do you do things the same way as your competition? Do you have the same goals as your competition? Are you the same size? Is your...
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A Marketing Story That May Sound a Little Fishy
June 5th-13th is National Fishing Week. With a name like Lure, that’s just one topic we couldn’t  resist! Let’s face it, marketing is a lot like fishing. (That’s kinda how...
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Tell Us What You Want…What You Really Really Want in a Marketing Agency
Choosing a marketing agency is hard. It’s a lot like dating. You want someone who is a match, but you’re just not sure how to get to know that person....
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When Should Your Business Hire a Marketing Company
There are a few different scenarios when a company should consider hiring a marketing company to help handle their marketing efforts. While marketing companies might not be for everyone, the...
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How to Get the Most Out of the Contacts Collected Over the Holiday Season
From email blasts to landing pages, your holiday marketing efforts have not gone unnoticed or unrewarded. Once you’ve collected all that holiday booty in the form of contacts, make sure...
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4 Tips to Get the Most Out of Your Marketing Company
When you hire a marketing company you are basically entering into a partnership that requires lots of time and dedication from both parties. In order to get the most out...
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