Marketing Strategy

Shopping for a marketing agency can be exciting or a pain in the butt depending on where you’re coming from. If this is your first time, you’re probably more excited....

Is your business unique? Do you do things the same way as your competition? Do you have the same goals as your competition? Are you the same size? Is your...

June 5th-13th is National Fishing Week. With a name like Lure, that’s just one topic we couldn’t  resist! Let’s face it, marketing is a lot like fishing. (That’s kinda how...

Choosing a marketing agency is hard. It’s a lot like dating. You want someone who is a match, but you’re just not sure how to get to know that person....

There are a few different scenarios when a company should consider hiring a marketing company to help handle their marketing efforts. While marketing companies might not be for everyone, the...

From email blasts to landing pages, your holiday marketing efforts have not gone unnoticed or unrewarded. Once you’ve collected all that holiday booty in the form of contacts, make sure...

When you hire a marketing company you are basically entering into a partnership that requires lots of time and dedication from both parties. In order to get the most out...

Inbound marketing is all about bringing leads and customers to your company with useful, helpful, educational, or timely content. Quality content is at the heart of this marketing strategy. While...

We’ve said it before, but it bears repeating, Facebook likes aren’t as coveted as audience interaction. Likes are good, don’t get us wrong, but interaction is what you really want....