Searching online is one the most common ways people find a new dentist in their area. SEO (search engine optimization) can help position your dental website to rank highly on Google and be in the right place at the right time. At Lure Creative, we help dentists with their SEO to help them gain new patients and grow their dental practices.
SEO for Dentists
Searching online is one the most common ways people find a new dentist in their area. SEO (search engine optimization) can help position your dental website to rank highly on Google and be in the right place at the right time. At Lure Creative, we specialize in dentist SEO and healthcare SEO, and we proudly help dentists with their website SEO to help them gain new patients and grow their dental practices.
Increase Patients & Improve Keyword Rankings with Search Engine Optimization for Your Dental Practice
When your website is optimized for certain keywords in your industry, it will show up higher in Google’s search results pages. That means that more dental patients will find your website before your competition’s site. This leads to more patients for your business. At Lure Creative, our SEO experts for dentists can optimize your website for keywords with high buying intent, such as “dentist near me” or “best dentists in my area”. Google is constantly changing their algorithm which makes it challenging to know how to get your keywords to rank higher. SEO is a science that takes time to learn & probably will never be mastered due to its ever-changing nature. Trying to dabble in SEO without truly committing is usually an exercise in futility. That’s where a marketing agency can really help your business
What Factors Lead To a Winning Local SEO Strategy For Dentists
With over 200+ factors in Google’s current search engine algorithm (and major algorithm updates happening multiple times per year), it can be hard to know what to focus on regarding the search engine optimization of your dental website. Because we study SEO, we do know some things that Google likes to see in a dental website.
Quality Written Content & Media
The quality of content on your dental website is one of the main things Google looks at. In-depth written content that shows you are an expert in your market, unique images, relevant videos, and professional formatting are all good signals to Google when evaluating your dental website content online.
Search engine optimization starts with your website itself. We make sure your headings, internal links, page structure, meta titles, and meta descriptions are all optimized for target keywords. This helps Google know what to rank your page for. By optimizing all of these areas, Google knows that your website is a leading dental provider in your area.
Link Building Efforts
We work hard to get backlinks to your website from other sites in your industry. Google essentially sees links from high quality websites that are going to your website as a vote of confidence and this boosts your website’s authority and credibility in Google’s eyes. We are careful to only use locally relevant or industry relevant links from established and authoritative sources. We never use any “black hat tactics” when link building to get fast, short-term results as that can often get you a penalty from Google.
There are many things we can do in your dental website’s code that can be optimized to help Google properly index, categorize, and encourage it to rank within relevant search results. We also make sure your website is mobile-responsive, (works well on every screen from desktops to mobile phones), is loading quickly, has no broken internal or external links, broken images, or anything that could negatively impact the user experience. Google punishes websites that don’t offer good user experiences for their visitors. Your dental website will be built to offer great UX (website talk for user experience).
Our Digital Marketing Services for Dentists
In addition to SEO, we also provide a variety of digital marketing services for the dental industry, such as content marketing, web design, social media marketing, blogging services, Google Ads management, and more! We have helped dental offices grow with online marketing efforts and would be happy to provide you with a free website SEO audit or a simple quote for online marketing services.
Frequently Asked Questions (FAQs)
What Can SEO Do For My Dental Business?
Online marketing and getting website traffic is critical for your dental business. In today’s world, the patient journey starts online. If you don’t have a strong presence (meaning if you can’t be found easily by prospective dental patients) you will lose business. It’s as simple as that. Search Engine Optimization (SEO) of your website is not something that is easy to understand or execute. Luckily, our expert team knows the ins and outs and can help your website Get Found and Be Known. It’s kind of what we do. SEO is a seriously beneficial marketing investment that will bring you more leads, especially long-term. Any online business (which is pretty much all businesses today) will benefit from having a long-term SEO strategy for growth. If you want more patients for your dental practice, you will want to invest in SEO.
The Importance of SEO for Dentists
If you’re new to the SEO world, you may be wondering if it’s really that important for your dental practice. The answer is yes and if you look at patient behavior, it becomes increasingly clear how vital it is. Let’s say someone needs to find a dentist. Their first move is likely to Google “dentists near me”. That search will get them a slew of information from online reviews, to dentist directories, to dental websites. Most people will click on the results that come up on the first page, do some comparative reading, click on a few links, and then make a decision. If you’re not one of those options that comes up on page one when they search, they won’t even know you exist. In fact, according to multiple studies, only 25 percent of users go to the second page of search results. That means 75 percent of users stick to the first page of search results.
Considering the thousands and thousands of local searches performed every single day, that’s a lot of opportunity left untapped. Improving your SEO will ensure your practice appears among the top results where you can compete for all of those new dental patients.
Where Can I Learn More About SEO?
If you’re interested in learning more about SEO for your dental business, there is really no shortage of great resources. We personally enjoy and get a lot from blogs like Backlinko, Ahrefs, Search Engine Journal, Moz, and Search Engine Land. YouTube is a great medium for getting your SEO questions answered as well. What you need to understand before you jump into doing SEO yourself is that it is a difficult, technical, and confusing discipline that will take hours of investment to really get a good handle on. If you like that kind of thing and have the time, then by all means jump in. But if you’re like most dental practice owners/managers, you simply don’t have the time to take on something as time-consuming as learning SEO. If you prefer to find a partner to help you navigate the SEO landscape, give us a call. Our pros have the experience you’re looking for and we can teach you along the way about the latest Google algorithm updates, search result changes, and new strategies being implemented.
We’d Like to Be Your Dental SEO & Marketing Agency
Today’s combination of traditional and digital marketing requires more expertise and experience than most small business owners possess. You are experts in dentistry and we are experts in dental marketing. Because you compete in a market with larger companies with deeper pockets and much broader reach, small dental practices are at a definite disadvantage. Let us help level the playing field.
We are full-service dental marketing consultants. We know the challenges you face and the budgets that limit you and we have developed a dentist SEO strategy and marketing plans that can help you achieve success in the critical areas that affect your bottom line. Our motto “Get Found. Be Known” encapsulates our end goal for all of our dental clients. Let us help you grow your dentist practice.