The #1 Reason Digital Marketing Matters for Healthcare Providers

Lure Creative is a digital marketing company specializing in helping private practices, physician groups, and health systems drive new patient visits and overall awareness. For over 15 years we have helped companies Get Found and Be Known. We have noticed that with the increasing amount of responsibility and limited time that healthcare providers have, it is easy to forget the massive impact digital marketing can have on their business. We just want to take a minute and reiterate why digital marketing is so important to growing  your business.

The Patient Journey Begins Online

Where do prospective patients go first when looking for healthcare information, services, or appointments? Where does anyone go these days when they’re searching for anything? They go online. They “Google” it. Did you know that an estimated 7 percent of Google’s daily searches are health-related, according to Google Health Vice President David Feinberg, MD, The Telegraph reports. According to the report, Google’s total daily health-related searches amount to 70,000 each minute. These are people who could be searching for the services you provide.

Patients Are Searching…Who Are They Finding?

So now that we’ve clarified that the internet is where prospective patients are searching, the next obvious question is, who are they finding? If it’s not you, it’s your competitors. This is the number one reason digital marketing matters. If your online presence is lacking, you’re missing out on a lot of new patients. But the good news is, there is plenty of opportunity as well. Our SEO experts know healthcare marketing and can create a strategy to make sure your website gets found. 

Healthcare Marketing Experts

There are many tools available for online healthcare marketing. From making sure your healthcare website is optimized for search engines to running Google ads. If you’re looking for a healthcare marketing partner to help you get new patients every month, Lure Creative is ready and able. Check out some of our case studies to see specifics on the ways we’ve helped other healthcare companies succeed and grow. It’s simple – the tools exist and we know how to use them to get you more patients. If you’re looking for new patients, let us help you find them where they’re searching…online. 

We’d love to help you grow your practice, medical group, or hospital. Give us a call at (913) 649-4040 or contact us online and let us help you Get Found and Be Known on the internet.