At Lure Creative, our slogan is – Get Found. Be Known. It’s not just a clever line. It is fundamental to our strategy for our clients. Because we specialize in health and wellness marketing, we understand that the patient journey starts online. It starts at your website. For that reason, the two most important marketing tools you need to grow your practice are your website & SEO. Your website is how you are known by prospective patients and SEO helps them find you in the first place. Get Found Be Known is more than a slogan. It’s a philosophy. It’s how we help you grow.
Getting Found Online
Your website is your storefront/practice. Whether it’s for getting answers to health-related questions or for booking an appointment, statistics show that patients go to the internet first:
Search is by far the preferred way for patients to find healthcare providers online. Search drives 3 times more visitors to hospital sites compared to non-search.
With more than 1 billion health-related questions asked on Google every day, (about 70,000 searches per minute) it’s clear that the search engine is a trusted resource for people to get health-related information. Many of these questions will lead to a search for a specific type of provider and booking appointments.
SEO Is Critical
This means that your website had better be optimized for the search engines so your prospective patients can find you when they search. Getting found is the first half of the battle and that requires SEO (search engine optimization). SEO is complicated and best handled by professionals who know the rules and how to succeed in this highly competitive marketplace. The second half of the puzzle is what happens after they find you online.
Being Known Online
A prospective patient clicks on your website… then what? Who do they find? Do you answer their questions? Solve their problems? Help them achieve their goals? That all depends on your website design. If prospective patients get to your site and leave, they don’t become patients. Your website must convert visitors into patients.
Patients who booked healthcare appointments ran 3 times more searches than those who didn’t. The healthcare consumer journey often involves extensive research – consumers evaluate numerous providers before taking action.
Patients are researching and comparing. When they get to your website, you want to make sure you make an impression and provide the information they need.
Website Design Is More Than Looking Good
Designing a website that looks good is important. It must be visually appealing, but there is much more that goes into designing a website that can be used as a powerful marketing tool. Designing a website that converts visitors into patients takes expertise. At Lure Creative, we create websites that introduce your practice to visitors and quickly help them find what they are looking for. They will know what services you offer, where you are located, how to easily contact you, and how to book an appointment online. Our healthcare websites are easy to navigate, patient-centric, and convert visitors into appointment-booking new patients. Once they find you, we make it easy for them to know you as well.
Our websites are built from the ground up with SEO baked into the design. They are also built to be patient-friendly and easy to navigate. So when we tell you we will help you Get Found and Be Known, it’s not just a slogan. It’s a promise.