SEO For Plumbers
When people need a plumber, the first place they turn is the internet. Searching online is how most people find a plumber, whether it’s for repairs, maintenance, or plumbing installation, making partnering with an SEO for plumbers a vital part of your marketing. Moreover, most people don’t search any farther than the results they find on the first page of a Google search. If you want new customers, it is imperative that your plumbing company shows up on page one. Optimizing your website for search engines (mainly Google) is the only way to make that happen.
Our Plumbing Search Engine Optimization Experts Can Increase Leads & Improve Keyword Rankings
Higher search engine rankings for relevant keywords will lead to more organic traffic to your website, which leads to more leads for your business. Our plumbing SEO experts can help you optimize your website for keyword phrases with high buying intent, such as “plumber near me” or “best plumbing company in my area”. Optimizing for these commonly searched keywords will help you capture those people looking for services immediately and will boost your website traffic and your revenue.
What Factors Matter in a Successful Local SEO Strategy?
So what exactly does Google look for? It can be hard to know what to focus on regarding the search engine optimization of your plumbing website. With over 200+ factors in Google’s current search engine algorithm, knowing what Google is looking for and rewarding is a big advantage. Because major algorithm updates happen multiple times per year, it’s almost impossible for the typical plumbing business owner to know what will work. Luckily, the plumber SEO experts at Lure Creative have their fingers on the pulse of what Google wants. Here are some of the most important factors to make sure your website features:
Quality Written Content & Media
So what exactly does “quality” mean when it comes to online content? Google is looking for in-depth written content that shows that you are a reputable company who knows the plumbing industry. You must have an appropriate amount of good, solid content that features plumbing keywords. A website with very little body copy on the pages will not convince Google that you are a legitimate plumbing company. Google also looks for unique images, relevant video embeds, and professional formatting. These are all good signals to Google when evaluating a piece of content online.
Going hand-in-hand with having quality content on your website, on-site optimization means making sure your headings, internal links, page structure, meta titles and meta descriptions are all optimized for a target keyword. These things are like little street signs on Google’s road map that help Google know what words to rank your page for. It makes it clear that you are who you say you are.
Link Building Efforts
Google’s search quality rating guidelines are designed to establish what it takes to create a good-quality website that ranks well. These guidelines are based on E-A-T – expertise, authority and trustworthiness. Links to other websites across the internet build confidence with Google. It essentially sees links from high quality websites that are going to your website as a “vote of confidence” that boosts your website’s authority and credibility. While there are some sketchy link building tactics, often referred to as “black hat tactics”, that can often get you a penalty from Google, at Lure Creative, we only focus on building locally-relevant or industry-relevant links to your website from established and authoritative sources.
There are settings within the code of your website that can be optimized to help Google index, and categorize the content. Making sure your website is designed with these factors in mind will help it to rank higher within relevant search results. There are other factors Google looks at and rewards. You want to make sure your website is mobile-responsive and loading quickly. It must not have broken internal or external links, broken images, or anything that could negatively impact the user experience. Google frowns upon anything that could be considered bad or bothersome to the user. Much of this is behind the scenes, but we know what to look for to keep your plumbing website ranking well.
Our Digital Marketing Services
SEO isn’t the only thing we excel at. At Lure Creative, we also provide a variety of digital marketing services for plumbing companies. If you need web design, social media marketing, blogging services, Google Ads management, or content marketing services, we can handle it all! We have helped many plumbing companies with their online marketing and would be happy to help you. We can even provide an SEO audit to identify strengths and weaknesses and what needs to be done to improve your rankings. We’re happy to complete a website analysis too so you can see where it can be improved as well.
Frequently Asked Questions About Plumbing SEO (FAQs)
SEO is a tool that is not easy to understand. It is a science all its own. It takes years of learning to master (not that anyone can truly master it), and it is constantly changing. There is no way a small business owner can expect to know the best plumbing SEO strategies to use. We hear a lot of questions from business owners. Here are some of the most common:
What Can SEO Do for My Business?
While SEO may not return tangible results on day one, it will drive organic traffic, often in an exponential fashion, when proper SEO techniques are used. If your target audience can rely on you to deliver trustworthy, relevant, high-quality plumbing content and resources that rank near or at the top of the search results on Google, they’ll be that much closer to choosing your plumbing company over your online competition for any service or product needs.
How Soon Can I Expect to See Results?
At Lure Creative, we’re not in the business of misleading anyone. SEO works. It just doesn’t work overnight. We’d be lying if we said you should expect to see results in the first few months. SEO takes time. But if online marketing and getting website traffic is an important part of your plumbing business, which we would argue it is for 99% of businesses, it can be a seriously beneficial marketing investment for you, especially long-term.
What Can I Do to Get Immediate Results for My Plumbing Company?
SEM or search engine marketing is a great way to see immediate results. Running PPC (pay-per-click) ads that target your audience will get you customers. Unfortunately, as soon as you stop paying for them, they will stop coming. We recommend a combination of both SEM and SEO. That way, you can bring in some new customers while you’re building equity with SEO and moving up in the rankings. What you build with SEO will continue to pay off long after you’ve stopped running your daily ads.
Do I Have to Sign a Contract?
Our best clients are those who are looking for a marketing partnership rather than a vendor whose services they buy. You’re damn good at plumbing. We’re damn good at marketing. We can’t help you without learning about your business and what areas you really need to improve to increase your customer base and ultimately sales. That’s why we don’t have our clients sign long term contracts. We’re in this for the long haul and we know that you will see the results you want from SEO and other services we perform and that will build your trust in our business partnership. Besides, who wants to be forced by a contract to work with someone when the relationship is clearly not a good one. We prefer to earn your business each and every day with our results and we’re confident that we will.
We’d Like to Be Your Plumbing SEO Agency
If you are interested in growing your plumbing company, it all starts with your website and SEO. We can help you build a website optimized to convert visitors into customers. Then, we can make sure that website gets found in the search results with effective SEO strategies both on-site and off. Find out where your plumbing website stands and where it can be improved with a free SEO audit.