KCUC

How we helped a urology clinic increase website traffic more than tenfold and grow their lead flow over 450% during a year-long positioning, awareness and rebranding campaign.

  • Search Engine Optimization
  • Content Strategy and Execution
  • Social Media Management
  • Facebook Ads
  • Google Ads
  • New Website
  • CHALLENGE
  • KCUC was in the midst of a rebrand, changing from KC Urology Care to KCUC Urology and Oncology. They wanted to create brand awareness and establish their position as the premier center for Urology and Oncology care while still driving consistent lead flow and appointment requests.
  • SOLUTION
  • By taking advantage of our suite of services, we were able to attack on all fronts. We created a custom marketing plan that included a digital strategy (new website, SEO, social media, and paid ads) as well as a traditional marketing strategy (radio and print). The synergistic effect allowed us to crush the yearly lead goal while simultaneously increasing website visits and awareness.

The Lure team took our goal of 65 patients per month and increased it to 296 per month in less than one year! They know how to build healthcare websites that people engage with and how to use SEO and other marketing services to target the right patients. We are consistently seeing more patients monthly than we ever have!

Michael Burnett, COO
  • THE RESULTS
  • Within the span of a year, we brought in almost 5 times the amount of leads (goal of 780) by generating 3,557 leads - 2,777 leads over goal! Website users and pageviews rose dramatically. Organic search drove 71% (2,534) of all leads and 58% (58,122) of all website users. Google Ads generated 957 leads at an extremely low combined cost-per-conversion of only $22.81 (target cost-per-conversion is $90-$100) and we moved 179 keywords to the top 3 positions far surpassing the previous 17 in top 3 positions. Needless to say, the client was thrilled.
108000
WEBSITE USERS
(Up from 31,107 the previous year)
450%
INCREASE IN LEADS
(from 780 to 3557 in one year)
344%
INCREASE IN WEBSITE PAGE VIEWS
(from 109k+ to 377k+ in one year)
1052%
INCREASE IN TOP 3 KEYWORDS
(from 17 to 179 in one year)