Prospects are everywhere. But where are they spending most of their time? Chances are it’s Social Media. As of 2019, the average daily social media usage of internet users worldwide amounted to 144 minutes per day (Statista, February 2020). Let Lure Creative guide your social media with blog creation, social media posting, Facebook Boosting, Facebook ad management and more.
How Do I Choose the Right Social Channels for My Business?
There are many social media choices out there and more are added all the time. Not all social media channels are right for all businesses. The first challenge is to decide which channels make the most sense for your company. You can waste a lot of time, effort, and money trying to be everywhere, when concentrating on a few key channels (that your customers are already on) will get you the best results. Here are some of the social media choices we consider:
How Does Our Process Work?
First, our social media marketing team gets to know your company. That’s right, we take the time to learn every little detail about it. Why? Because it makes us better digital marketers. From your company’s brand components and specifics about your services to your target audience & industry details. Hey! We even learn about your team members. We like for our clients to consider Lure Creative to be an extension of their marketing department.
So what do we do with all of this information? Each quarter our social media marketing team will meet with you to review the goals and marketing metrics specific to your company. This is to hold us accountable for increasing the success of your marketing efforts. In addition to this meeting, we also send out monthly reports & are available daily for tips, advice, and anything else that you need in order to keep your social media networks up to date.
Step number two in our social media marketing process is to take all of this important information and create content that reflects your brand & company culture and is truly custom. We develop unique blog posts, videos, & infographics (just to name a few) that educate, inform and entertain your potential customers. This content also positions your company as an industry leader and builds top of mind awareness among consumers.
Step number three, attract! It is time to syndicate, or push your custom created content through your online marketing channels. Our social media team studies the platforms in which your content would be best received by your target audience. We ensure that each and every post goes out at a time and date that will reach the most people & produce the most engagement from your customers and potential customers.
Last but not certainly least, convert! Your content has been strategically pushed to numerous social networks. From here, potential customers are engaging with that blog post, infographic, or other content and are being directed back to your company’s website. Once they arrive here, they are being converted into a lead. How? Lure Creative’s website team creates sites that are geared to convert leads for your company. By using strategic lead generation techniques, our websites guarantee an increase in lead generation.