Why Regular Website Maintenance Is a Must

A website runs on efficiency and new technology to operate at their peak. If you are not maintaining your website on a regular basis it’s going to eventually breakdown. Here’s why we recommend getting regular website maintenance.

Maintenance Increases Efficiency of the System

When it comes to your website it requires regular maintenance to keep it running well. Doing updates to your Content Management System is like performing  a 20-point efficiency test on an air conditioner. Take a look at your load times for all the landing pages on your website, and make sure to take the needed adjustments to help them load faster. This is important to make sure website visitors stick around. Just like if your home was too hot because your air conditioner was being too slow to cool your home your guests would leave. Load time of your pages will also affect your search engine rankings.

Fixing Underlying Issues That Might Otherwise Go Unnoticed

Regular maintenance can also uncover problems you didn’t even know you had. Website maintenance could uncover things like broken links and 401 Errors. It’s best to take care of these often and while they can do little damage, over time they can snowball into a bigger issue that’s harder to fix, and will cost you a lot more.

New Updates and Standards Require Changes

Without regularly going into your website’s CMS and making changes, your website, like an un-maintained, dirty air conditioner, would get rusty and become less desirable. SEO best practices are constantly changing according to Google’s algorithm, and page formats and layouts are going out of vogue. The regular site updates keep your page relevant on the search engines, and more easily found.

Maintenance Keeps Things Fresh

No one likes reading old, irrelevant content on your website. Regular maintenance to the content on your site is crucial to keeping it fresh and updated. New content will boost your search engine optimization and increase your link building. Repurpose old content or start from scratch and build new content into your site.

Prolong the Life of Your System

Regular maintenance to your site can also prolong its life. While it’s inevitable that you will eventually need a new website you can draw out the need for one to give yourself more time. Maintenance will ensure that it continues to run efficiently and smoothly for longer, as well as stay relevant and in style. The more regularly you schedule maintenance the more likely you are to squeeze more time out of it. If you only make updates sparingly, you’ll find your rankings will go stagnant, and your site will go out of style very quickly.

Call the website design team with the experience to keep your site well maintained at Lure Creative today at (913) 649-4040.