Website Design in Overland Park, Kansas
So you need a new website. Or maybe you need your current website updated. Who should you hire for web design in Overland Park, KS? The answer is Lure Creative. Let’s face it, there are a lot of website design companies to choose from. How do you know which one will build the best website? Do your research.
Websites That Work for Overland Park, KS Businesses
Don’t choose Lure Creative because you want your website to look good. It will look good, but the reason our customers are so happy with their websites is that our websites look good AND are designed to sell. We build websites for lead generation. From the very beginning, our websites are designed with a sales mindset. From our in-house, front-end web development to the day we go live, our WordPress websites are created with the target in mind every step of the way.
WordPress Websites Help Us Catch the Right Leads
We use WordPress for our custom website design because it provides the features and functionality we need. The easy-to-use WordPress content management system (CMS) means that anyone in your company can make changes to your website. You can rearrange widgets without editing PHP or HTML code, and switch between themes. The PHP and HTML code in themes can also be edited for more advanced customizations.
Our WordPress developed websites also feature integrated link management; a search engine-friendly, clean permalink structure; the ability to assign multiple categories to articles; and support for tagging of posts and articles. Automatic filters are also included, providing standardized formatting and styling of text in articles (for example, converting regular quotes to smart quotes).
WordPress supports the trackback and pingback standards for displaying links to other sites that have themselves linked to a post or article. Finally, WordPress has a rich plugin architecture which allows users and developers to extend its functionality far beyond the features that come as part of the base install. Our custom website design results in a website that can do everything you need it to do. If you’re looking for a good looking website that also works hard for your Overland Park, KS or Johnson County, Kansas business, Lure Creative is the place to call.
The 8-Week Website Turnaround Process
Lure Creative’s web design process is the secret to our customer happiness level. We focus on getting approval & making sure it is exactly what you want after every round. While we’ve heard of some clients waiting for over six months for their website to be built, we have an 8-week turnaround on most websites. And when you consider what all goes into a Lure Creative website, that’s actually pretty amazing indeed.
– Research and Competition Analysis
We want your Overland Park business to succeed as much as you do, and we always start with research and competition analysis. The team at Lure Creative looks at who your competitors are and what they are doing both right and wrong. Then our team will analyze the marketplace Then we take an even closer look at your target customer, which leads us to the next critical step – persona development.
– Persona Development
We learn as much as we can about your potential customers. What do they want? What are their pain points? How do they shop? Where to they live in and around Overland Park? How do they perceive you and your competitors? Etc. There are a lot of fish in the sea, and your website is the bait. The secret to making your website work is designing it specifically for your target audience – your target persona. You know your customers best, so we mine that information and build on it – literally. We build your website based on the knowledge you share about your customer. Armed with this information, we move into our website kickoff meeting.
– Website Kickoff Meeting
Here, is where communication really ramps up. In the website kickoff meeting, right here at our offices in Overland Park of Johnson County, Kansas, you’ll meet all the members of your website development team from graphic designers, to front-end developers, to copywriters, to SEO specialists. Each one brings their knowledge and expertise. We listen to what you need, what you want from your website, and ask critical questions that will guide us moving forward. From branding, logo, and color treatment to layout and navigation, we get on the same page so your website build will go smoothly and quickly without the typical glitches due to poor communication.
– Constant Communication Makes the Process Go Swimmingly
After the kickoff meeting, we get to work. The graphic design department creates a wire frame – basically a desktop homepage design mock-up – and get your approval. Once the wire frame is approved, we create a secondary page mock-up, and upon approval of it, move forward to building the entire website. Once we are finished, we run it by you for final edits, then push it live. We have found that this process results in the fewest misunderstandings and schedule setbacks and provides a smooth and seamless website building experience for our customers and ourselves.
Responsive & Mobile Friendly Websites
Over 50% of website visitors use their mobile devices to access the internet. If your website is not mobile-friendly, or not performing properly on all devices, you’re losing business. The user experience is critical. Every website we develop is built with responsive web design, which means that it will automatically conform to any device from smartphone, to tablet, to laptop, to desktop. Our in-house, front end web development and experienced graphic designers ensure that every website is easy to navigate and provides the best user experience possible no matter what it’s being viewed on. Every Lure Creative website is a mobile-friendly website and provides excellent user experience no matter what device it’s ultimately viewed on. Whether you’re fishing in a boat, off the dock, or from the shore, your bait will work just fine.
Logo Design and Brand Development
We don’t just build amazing websites. We are a full-service digital marketing agency, so you can depend on us for other design needs as well. Our experienced graphic designers create a cohesive branding campaign through logo design and brand development. And their design expertise carries right on over to your website to make sure it builds upon that brand from the very beginning. From choosing the right colors and fonts to page layout, to navigation, your website is branded for you.
Beyond the Website
As a full-service digital marketing agency, we not only build beautiful, functional websites, but we support those websites with a full array of marketing services. If your Overland Park business needs help getting leads, give Lure Creative a call. From content development including blogging, social media strategy and execution, and video creation, to search engine optimization, pay-per-click advertising, and competition analysis, we provide all the tools necessary to create a cohesive branding campaign that packs a punch. Once the inbound marketing gets them to your website, they’ll take the bait.
Conversion Optimization Tactics
If we build it, they will come. But that’s not good enough. Once they get there, you want your website visitors to turn into leads. At Lure Creative, we use conversion optimization techniques to make sure your visitors convert to leads. We use heat mapping software to track where they go on your website. It can tell us which pages they visit, how long they remain on a page, what they click on, and more. We use that information to improve your website further to convert even more visitors. For instance, if someone spends a lot of time on a video on the home page, that tells us that the video is engaging, interesting and valuable. We may add videos throughout your website, change it for seasonality, or test other content to see how it compares. Heat mapping software helps us improve each and every page of your website.
Johnson County, KS Marketing and Web Design
Your website is never “set it and forget it”. We have the tools to constantly improve it as the information we gather dictates. Your website is the first and most important piece of the marketing puzzle. Without a strong, converting website, no matter how many visitors you get, your leads will not increase. We put websites & marketing together for a killer marketing strategy with the right tools to convert visitors into leads. If you’re looking for the best website design in Overland Park, Kansas, look to Lure Creative to make you a big fish in a small pond.