Branding

Strategy That Resonates In the ever-expanding digital landscape, the health and wellness industry stands out as a beacon of well-being and vitality. At Lure Creative, our commitment is exclusively geared...

Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the doctors and healthcare company owners we are trying to help...

There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test