Brand is Trust
Branding Is about Building Trust. Marketing Is about Building Sales.
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the doctors and healthcare company owners we are trying to help...
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SEO for healthcare websites
Can Your Brand Pass the BLT?
There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test
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