SEO Services for
Healthcare & Medical Providers
Top-Rated Healthcare & Medical SEO Services
Do you need a healthcare SEO expert? We specialize in medical SEO and can help!
As a healthcare provider, it’s easy to fall into the trap of thinking that few leads in your industry come from digital or online activity. But in a 2018 survey by doctor.com, approximately 80% of respondents said they have used the internet to make a healthcare-related search in the past year.
Interestingly enough, it isn’t just the younger generation turning to the internet for healthcare services. 76% of respondents over the age of 60 have made a healthcare-related search online in the past year. The point is that if 80% of people are searching for healthcare services online, SEO should be a critical piece of your marketing plan. If it’s not, you are missing a huge opportunity to grow your business. At Lure Creative, we specialize in both medical and healthcare SEO services along with a focus on small businesses.
Increase Your Patients & Improve Keyword Rankings with Search Engine Optimization for The Medical & Healthcare Industry
With so many people searching for healthcare online, there is a huge opportunity to capture those searchers with search engine optimization. Higher search engine rankings for relevant keywords leads to more organic traffic to your website, which leads to more patients for your business. Choosing the right keywords to target is the secret. That’s where having healthcare SEO experts & marketing consultants like Lure Creative on your side can help. We have the SEO expertise to optimize your medical website for the best keywords and keyword phrases.
With over 200+ factors in Google’s current search engine algorithm (and major algorithm updates happening multiple times per year), it can be hard to know what to focus on regarding the search engine optimization of your website. You need someone with the knowledge of SEO for Healthcare specifically to be able to put all the pieces of the puzzle together and make them work. As a full-service healthcare marketing agency, we know what it takes. There are many factors that are required to make your website rank higher on the SERPs (search engine results page). Here are some of the most important:
Quality Written Content & Media
Google definitely rewards good content within a website. Ultimately, their goal is to please the searcher, and good content that answers the searchers’ questions is critical. In-depth written content, unique images, relevant video embeds, and easy-to-understand formatting are all good signals to Google when evaluating a piece of content online. The User Experience (also known as UX) is very important in Google’s eyes.
Going hand-in-hand with having quality content on your website, on-site optimization is a must as well. Google looks at your site for clues as to what the subject is and what words you are trying to rank for. Good on-site SEO means making sure your headings, internal links, page structure, meta titles and meta descriptions are all optimized for a target keyword. Think of it as leaving a trail of breadcrumbs for the search engines to follow. If you know where they’re looking, you can help them follow the right path.
Link Building Efforts
Links from other websites are important to the search engines as well. E-A-T is one factor that Google uses to evaluate the overall quality of a web page. E-A-T stands for education, authority, and trustworthiness. Google essentially sees links from high quality websites that are going to your website as a “vote of confidence” that boosts your website’s authority and credibility to Google, thus ranking you higher. We focus on building these kinds of locally-relevant or industry-relevant links to your website from established and authoritative sources. There are some sketchy link-building tactics, often referred to as “black hat tactics”, that can often get you a penalty from Google, so you must find a trusted healthcare SEO marketing firm that knows the ins and outs of SEO for the medical industry.
There are factors and settings within your website’s code that can be optimized to help Google properly index, categorize, and encourage it to rank within relevant search results for healthcare providers. Because Google makes the user experience a priority, your website must also load quickly, have no broken internal or external links, broken images, etc., because all of those things could negatively impact the user experience. A poor user experience will hurt your rankings. With smart phones being ubiquitous, it is a must that your website is mobile-responsive. More than half of all visitors will be seeing it on a mobile screen. It should be designed with a mobile-first mindset. These are the types of internal design and SEO factors that a full-service marketing firm with medical SEO experience will prioritize.
We combine marketing strategy, execution, and analytics to bring prospective clients to you.
We work with you to build marketing strategy customized to your business by creating a winning plan to get leads.
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Frequently Asked Questions (FAQs)
There is no way a small business owner can expect to know the best SEO strategies to use. You’re busy running your medical practice or healthcare clinic. SEO is a complicated marketing tool that takes years to master (if it can even ever truly be mastered). And just about the time SEO experts think they have it figured out, Google changes its algorithm…again. Because of its technical nature, we hear a lot of questions from business owners about it. Here are some of the most common:
Yes, to be found online, you need to invest in SEO. There are two ways you can invest in search engine optimization - buy Google Ads or pay for ongoing SEO services to get organic search results. Either way, it will cost you money, so you should budget for SEO. When properly done, search engine optimization efforts increase your website traffic without having to resort to paying for each and every click (Google Ads). When you run Google Ads, you’ll be charged every time someone clicks on your ad (hence the term pay-per-click or PPC). But, if your website ranks organically on Google, the traffic that comes to your site is essentially free (although you are paying for SEO services). With ongoing maintenance, this investment in SEO can continue to give you free website traffic. PPC ads, however, will stop delivering leads as soon as you stop running them. The difference is really a matter of immediate leads in the short term or ongoing leads in the long term. Sometimes, it makes sense to do both. But if you want your website to be found, you must do some search engine optimization.
There are some common reasons why your healthcare or medical website isn’t ranking highly on Google for the keyword phrases you are targeting. It could be a problem with the website’s indexing. Keyword competition is also a factor. If the keywords you’ve chosen have high competition, it could take longer to rank. Your website’s “authority” could be low if it doesn’t have enough links. Or your on-site optimization may need tweaking to let Google know what you’re trying to rank for. There are various ways to improve your website ranking, and usually it is a combination of all of these factors.
Simple answer - it depends. It depends on how competitive the keywords you are targeting are, what your online competitors are doing, and what the healthcare SEO on your website looks like. It takes time and ongoing SEO efforts to rank high organically. You can’t launch a website and expect it to rank for competitive search queries overnight, even if you believe you are the best choice or most reputable medical provider or healthcare service in your market. Every website and market is unique.