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Why Local Search Is Critical to Healthcare Marketing SEO
The patient journey begins online. So what does that mean for the healthcare industry? If that’s where patients are searching, it means that’s where you need to be found. Consider...
You've Been Schooled
You Absolutely, Positively Have to Have SEO!
Marketing is complicated. There are a lot of moving parts. Sometimes, we wish we could just be blunt with the business owners we are trying to help and tell them...
Small Business Marketing
Part 3: SEM/PPC – Let’s Talk Terminology
First of all, let’s clarify a couple of things. SEM (Search Engine Marketing) started out as a broad term that encompassed both paid (PPC) and unpaid (SEO) marketing. Originally called...
Clean Up Your Company’s Online Listings & Boost Local SEO
Directory listings, aka "online citations", are helpful for your budding business in many ways. They allow potential customers to find out more information about your company, like location, phone number,...