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Part 3: SEM/PPC – Let’s Talk Terminology
First of all, let’s clarify a couple of things. SEM (Search Engine Marketing) started out as a broad term that encompassed both paid (PPC) and unpaid (SEO) marketing. Originally called...
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Marketing tips for small businesses
Growth on Social Media Takes Time 
"Organic Posts Aren’t Ads: Unlike ads where you target your audience and put money behind it in order to receive growth in return, organic posts take time to generate that...
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SEO for websites
Part 2: Is SEO Worth It
SEO (Search Engine Optimization) is the science of improving your search rankings to make your business appear at the top of page one on Google. How important is Google ranking?...
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Marketing tips for small businesses
Can Your Brand Pass the BLT?
There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test
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Part 1: Why Do I Need a New Professional Website?
No one argues that in today’s digital world the most important tool a company can have is a website. Anyone can build a website that looks good. But if you...
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Marketing tips for small businesses
Think of SEO as an Investment
Business owners should think of Search Engine Optimization as investing in their website, which in turn is investing in their business. If they think of spending money on SEO like...
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Hiring a Marketing Firm? Avoid These 3 Red Flags
Shopping for a marketing agency can be exciting or a pain in the butt depending on where you’re coming from. If this is your first time, you’re probably more excited....
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Why We Don’t Sell Prepackaged Marketing Plans
Is your business unique? Do you do things the same way as your competition? Do you have the same goals as your competition? Are you the same size? Is your...
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A Marketing Story That May Sound a Little Fishy
June 5th-13th is National Fishing Week. With a name like Lure, that’s just one topic we couldn’t  resist! Let’s face it, marketing is a lot like fishing. (That’s kinda how...
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Help! My Marketing Company Is Holding My Website Hostage
Sounds terrible, doesn’t it? But we’ve heard it more than a few times. A business owner wants to change marketing companies and their current agency says, “You can’t have your...
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