Lure Administrator

First of all, let’s clarify a couple of things. SEM (Search Engine Marketing) started out as a broad term that encompassed both paid (PPC) and unpaid (SEO) marketing. Originally called...

"Organic Posts Aren’t Ads: Unlike ads where you target your audience and put money behind it in order to receive growth in return, organic posts take time to generate that...

SEO (Search Engine Optimization) is the science of improving your search rankings to make your business appear at the top of page one on Google. How important is Google ranking?...

There’s a mistake I see all the time in marketing messages, but fortunately, there’s an easy way to test for it. I call it the BLT or Brand Litmus Test

No one argues that in today’s digital world the most important tool a company can have is a website. Anyone can build a website that looks good. But if you...

Business owners should think of Search Engine Optimization as investing in their website, which in turn is investing in their business. If they think of spending money on SEO like...

Shopping for a marketing agency can be exciting or a pain in the butt depending on where you’re coming from. If this is your first time, you’re probably more excited....

Is your business unique? Do you do things the same way as your competition? Do you have the same goals as your competition? Are you the same size? Is your...

June 5th-13th is National Fishing Week. With a name like Lure, that’s just one topic we couldn’t  resist! Let’s face it, marketing is a lot like fishing. (That’s kinda how...

Sounds terrible, doesn’t it? But we’ve heard it more than a few times. A business owner wants to change marketing companies and their current agency says, “You can’t have your...